| Titre | Lexus TIME Magazine Coming Home Spot |
| Agence | Team One |
| Campagne | A Year in Space “Coming Home” |
| Annonceur | Lexus |
| Marque | Lexus |
| Mise en ligne | Septembre 2016 |
| Synopsis | After a record-breaking 340 days in space, astronaut Scott Kelly is home safe, with an exciting livestream of the landing broadcast on TIME.com from “A Year in Space” presenting sponsor Lexus. "Lexus models, including the all-new RX, offer advanced safety and technology features, allowing this partnership with TIME to reach an engaged, culturally savvy audience in a contextually relevant way. A safe return home is something Lexus can connect to, making the TIME live stream sponsorship a natural fit." (Brian Bolain, general manager, Lexus product and consumer marketing.) Lexus and Team One created a custom video exclusively for the partnership – which ran as an introduction to the livestream – featuring footage from other historical space homecomings. The spot is not only contextually relevant, but also ties an emotional link between Scott Kelly’s return home and the safety features of the RX. A voiceover states, “While others keep our astronauts safe, we’ll help take care of our future astronauts” touting the all-new Lexus RX as “the official luxury crossover of getting home safe.” |
| Type de média | Film Web |
| Longueur | |
| Maison de production | Butter Music & Sound |
| Agency | Team One |
| Directeur de création associé | Amanda Abrams |
| Business Affairs | Janet Anderson |
| Product Specialist | Doug Rosenfeld |
| Directeur de création groupe | Craig Crawford |
| Directeur de création | J T |
| Directeur de création | Wendy Leicht |
| Producteur | Reilly Park |
| Responsable de la création | Chris Graves |
| Director of Product Information | Robert Johnson |
| Chef de projet | Rosheila Robles |
| Directeur de clientèle | Amy Oars |
| Chef de groupe | Jay Thongnop |
| Chef de groupe | Kellen Laker |
| Producteur exécutif | Sam Walsh |
| Maison de production | LOOKER Content |
| Director/DP | Roman Jakobi |
| Executive Creative Producer | Eden Tyler |
| Producteur | Stephanie Marshall |
| Editorial Company | Team One Multimedia |
| Producteur exécutif | Bryan Cook |
| Monteur | Mark Sanders |
| Assistant Monteur | Sergio Maggi |
| Post Producer | Gina Grosso |
| VFX Supervisor | Robert Johnston |
| 2D VFX | David Audelo |
| Coloriste | Adolfo Martinelli |
| Producteur exécutif | Annick Mayer |
| Producteur exécutif | Marcus Nelson |
| Arrangeur | Joel Dean |
| Arrangeur | Andrew Sherman |
| MUSIC Artist | Diddy ft. Skylar Grey |
| Voiceover | Maurice LaMarche |
| Studio d'enregistrement | Juice Studios |
| Sound Mixer | Bob Germore |
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