| Titre | Facebook |
| Agence |
Propeg
|
| Campagne |
Show breasts
|
| Annonceur |
Aristide Maltez Hospital
|
| Marque |
Aristide Maltez Hospital
|
| Mise en ligne | Octobre 2016 |
| Secteur d'activité | Associations d'information et de lutte contre la maladie
|
| Slogan | “I can show my breasts on Facebook” |
| Synopsis | Mastectomized women "show their breasts" on social media to raise awareness about breast cancer.A digital campaign created by Propeg challenges social media censorships, make an awareness wake up call and invites people to share the message using the hashtag #allthebreastBrazilian agency Propeg created for Aristides Maltez Hospital and Bahia League Against Cancer - LBCC a digital campaign about the importance of performing regular breast self-exams. Entitled “allthebreast", this bold initiative defies the rigid rules of social media about the prohibition of showing women naked breasts pictures.The agency came up with cards showing pictures of courageous mastectomized women. With the message “I can show my breasts on Facebook”, these women revealed that they overcame social media censorship in the worst possible way.According to the press office of Aristides Maltez Hospital, this unprecedented initiative may increase people’s demand for information about breast cancer and help to promote early diagnosis of the disease. "We are delighted with this action because, besides being brave, it rides on the back of a particular social context in which people discuss everything on social media. If a picture like ours worth more than a thousand words, we really hope that people talk about this disease and encourage the awareness and practice of preventive methods, such as self-examination”, they say.The action “Mulheres de Peito” takes place on Facebook and Instagram till the end of October and has a partnership with the Correio da Bahia newspaper. |
| Type de média |
Presse & publications
|
| Directeur artistique |
James Williams
|
| Directeur de création digital |
Carolina Silva
|
| Responsable de budget agence |
Michele Estevez
|
| Responsable de la création |
Emerson Braga
|
| Concepteur / rédacteur |
Emerson Braga
|
| Planning Team |
Melina Romariz
|
| Directeur de création |
André Amoedo
|
| Concepteur / rédacteur |
André Amoedo
|
| Production graphique |
Ariana Guerra
|
| Directeur artistique |
Pedro Chequer
|
| Responsable de budget agence |
Tatiana Leal
|
| Directeur de création digital |
Rebecca Lyrio
|
| Directeur de création digital |
Raphael Medeiros
|
| Production graphique |
André Coni
|
