Titre | Argos Mood Hotel |
Agence | T&Pm |
Campagne | Argos mood hotel |
Annonceur | Argos |
Marque | Argos |
Date de première diffusion/publication | 2022 |
Secteur d'activité | Commerces de proximité, distribution spécialisée |
Synopsis | Argos - the UK retailer is famous for its toys and tech. But when they started selling super stylish furniture, they had no showrooms to display it. Argos launched ‘The Mood Hotel’ - A hotel inspired by Pinterest, furnished by Argos. Using Pinterest data we de-coded the interior trends of 2022. Turning mood boards into real-life hotel rooms. Giving journalists, influencers and shoppers a chance to experience Argos’ furniture in real life. We took digital to the real world, then back again for further inspiration. With Pinterest boards of the rooms and 360 walk throughs, making every product shoppable. |
Type de média | Digital |
Longueur | |
Responsable de la création | Micky Tudor |
Directeur de la création | Toby Allen |
Directeur de création | Loui Bowes |
Equipe créative | Adam Jackson |
Equipe créative | Ted Price |
Designer | Dan Howarth |