Executive Director Brand & Business Development
at
FCB Brasil
São Paulo Area, Brazil, Brésil
| Titre | Subway map |
| Agence | FCB Brasil |
| Campagne | The Corruption Converter |
| Annonceur | O Estado de São Paulo |
| Marque | Estadao Digital |
| Date de première diffusion/publication | 2017 / 5 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Synopsis | FCB Brasil’s new campaign, “The Corruption Converter,” for O Estado de São Paulo, one of Brazil’s most-read newspapers, is an interactive digital platform that shows exactly how much corruption costs the Brazilian people. The tool allows users to calculate the benefits and services that could have been provided with the funds had they not been diverted because of corruption. The tool automatically converts the amounts reported in articles about corruption into objects, such as ambulances, vaccines, school meals and medication. Given the recent political and economic strife in South America, “Corruption Converter” is particularly eye-opening, and helps put some of these staggering numbers into perspective. |
| Type de média | Presse & publications |
| Longueur | |
| PDG | Joanna Monteiro |
| Directeur Général | Fabio Simoes |
| Directeur artistique | Rafael Beretta |
| Directeur artistique | Andre Vervloet |
| Concepteur / rédacteur | Romero Cavalcanti |
| Graphic Producer | João Albertini |
| Graphic Producer | Diego Bischoff |
| Graphic Producer | Daniela Fonseca |
| Graphic Producer | Camila Galdencio |
| Acheteur d'art | Tina Castro |
| Acheteur d'art | Carol Silva |
| Acheteur d'art | Daniel Gonçalves |
| Chef de projet | Gerson Lupatini |
| Creative technologist | Victor Hugo Odo |
| Producteur digital | UmStudio.com |
| Responsable de budget agence | Cris Pereira Heal |
| Responsable de budget agence | Anna Santana |
| Responsable de budget agence | Henrique Silva |
| Responsable de budget agence | Juliana Peralta |
| Responsable de budget agence | Renato Coelho |
| Monteur | Thiago Scalon Mineiro |
| Monteur | Dudu Doria |
| Photographe | Antonio Brasiliano |
| Responsable de la publicité (annonceur) | Flavio Pestana |
| Responsable de la publicité (annonceur) | Marcelo Moraes |
| Responsable de la publicité (annonceur) | Marcela Dalla Torre |
| Creative Executive Director | Fabio Simoes |
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