| Titre | Say No To Spec Buttons |
| Brief | Zulu Alpha Kilo created a double page spread that encouraged other agencies to say no to free spec creative work in pitches.The logos of the most prominent advertising and design agencies in North America were tweaked so that their brand names became a variation of the word “no.” A link directed readers to a website, saynotospec.com, which explained why saying no to spec is better long term for both agencies and clients. |
| Agence | Zulu Alpha Kilo |
| Campagne | Say No To Spec Buttons |
| Annonceur | Zulu Alpha Kilo |
| Marque | Zulu Alpha Kilo |
| Mise en ligne | Novembre 2017 |
| Secteur d'activité | Publicité et communication |
| Synopsis | To further promote our stance on spec work, Zulu Alpha Kilo created a double page spread that encouraged other agencies to say no to free spec creative work in pitches. We manipulated the logos of all the prominent advertising and design agencies in North America so that their brand name was turned into a variation of the word, “no.” A link directed readers to our website, saynotospec.com, and explained why saying no to spec is better long term for both agencies and clients. |
| Type de média | Presse & publications |
| Directeur de création | Zak Mroueh |
| Design | Jamie Mageau |
| Directeur artistique | Jamie Mageau |
| Concepteur / rédacteur | Kaidy Wong |
| Photographe | Shereen Mroueh |
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