SPA - "Ultra-popular video game - Board Stray"

Havas Play

Havas Play Puteaux, France

985

Cette création fait partie de la Collection Act Responsible

Marque: SPA
Pays: France

Annonceur: Société Protectrice des Animaux

Titre	Ultra-popular video game - Board Stray
Agence	Havas Play
Campagne	Adopt A Mod
Annonceur	Société Protectrice des Animaux
Marque	SPA
Date de première diffusion/publication	2022 / 8
Secteur d'activité	Droits des animaux, adoption
Philosophie	In order to raise awareness about animal adoption amongst French people, especially the youngest generations, the French Society for the Protection of Animals (La SPA) and its partner agency Havas Play, are launching a new campaign that models real cats from their shelters directly in the video game Stray Havas Play and La SPA had the idea to incorporate 5 real rescued cats directly in Stray, an interactive video game. In this game, the player embodies a small cat wandering in the deserted streets of a forgotten city, making it a real phenomenon and one of the top selling and best rated games. Instead of playing the main catracter, La SPA offers the possibility to all players to put themselves in the paws of one of 5 cats currently waiting in their shelters, looking for a home. It’s a way to put them in the spotlight and encourage their quick adoption, but also to draw attention to all the other cats still waiting for a better life. Everything has been done to replicate identically Pastelle, Doc, P’tite Crevette, Zoya and Câline (the 5 cats selected by La SPA), from paws to mustache! Designed by a specialized developer, these models, represent the great diversity of cats available for adoption in the different SPA shelters.
Type de média	Billboard digital
Longueur	15 seconds
Plus d'info	https://www.la-spa.fr/adopteunmod
Président	Stéphane Guerry
Responsable de la création	Fabrice Plazolles
Directeur de clientèle	Ugo Medioni
PR manager	Céline Tran
Directeur artistique	Quentin Clausse
Concepteur / rédacteur	Nil Niviere—Schouvaloff
Assistant DA	Erwan Thomas
Chef de projet	Rayane Zidani
Chef de projet	Clement Dauchez
Assistant Project Manager	Thibaud Gounod
Game Play Designer	Pierre Acuña
Marketing Director	Elise Loquetor
Communications Manager	Marie Basset-Chercot