| Titre | JFK UNsilenced |
| Brief | When JFK was assassinated in 1963 he was on his way to give an important speech at the Dallas Trade Mart. Now, 100 years after his birth, he finally gets to make it. The Dallas Trade Mart Speech is a world first: an AI audio speech based on data from hundreds of archive recordings of JFK speeches.The technique involves splicing together tiny phonetic fragments of speech, around 250,000 individual segments, to allow JFK to finally deliver the best speech never heard. The Times: Find your voice.
JFK's assassination in 1963 prevented him from giving a speech at the Dallas Trade Mart. One hundred years after his birth, sound technology gave JFK back his voice, enabling him to deliver the talk after all. Using AI, the speech was based on data from hundreds of archive recordings of JFK speeches, and involved splicing together thousands of tiny segments. |
| Agence |
Rothco, part of Accenture Song
|
| Campagne |
Jfkunsilenced
|
| Annonceur |
The times\News UK & Ireland
|
| Marque |
The times\News UK & Ireland
|
| Mise en ligne | Novembre 2018 |
| Secteur d'activité | Journaux, magazines, livres
|
| Synopsis | When JFK was assassinated on 22/11/63 he was on his way to give an important speech at the Dallas Trade Mart. Now, 100 years after his birth, he finally gets to make it. The Dallas Trade Mart Speech is a world first, an AI audio speech made completely out of data from hundreds of archive recordings of old JFK speeches.This breakthrough technique involves smart splicing small phonetic fragments of speech - typically around 250,000 individual segments, down to 3 milliseconds in duration to allow JFK to finally deliver the best speech never heard. |
| Type de média |
Film Web
|
| Agency Producer |
Al Byrnes
|
| Directeur de la création |
Alan Kelly
|
| Equipe créative |
Alan Kelly
|
| Equipe créative |
Ste Rogers
|
| Designer |
Shane O”Riordan
|
| Director of Marketing |
Helen Browne
|
| CEO |
Patrick Hickey
|
| Operations Director |
Sally Oldfield
|
| Strategy |
Paul Hughes
|
| Strategy |
Kathy Troy
|
| Client |
Richard Oakley
|
| Client |
Lynne Fraser
|
| Maison de production |
Cereproc
|
| Producer |
Jenna Plant
|
| Post House |
Piranha Bar
|
| Sound |
Will Farrell @ Screen Scene
|