Cinématographie
at
Tempomedia Productions
| Titre | Join the flip side: Season 2 |
| Agence | Wieden + Kennedy Amsterdam |
| Campagne | Join the flip side II |
| Annonceur | Samsung |
| Marque | Samsung Galaxy |
| Date de première diffusion/publication | 2023 / 7 |
| Secteur d'activité | Téléphones mobiles & tablettes |
| Synopsis | The spot opens on five friends hanging out at a lakeside camp. One of them tells the tale of the Samsung Galaxy Z Series: “once you see it, you must have it”. Initially dismissive, the others notice a guy pulling out his Galaxy Z Flip4 and, in true horror style, one by one they fall under its power. |
| Philosophie | Switching phone brands is not that scary, we promise. A new campaign by Wieden+Kennedy Amsterdam for Samsung Galaxy riffs on classic teen horror to show people that giving in to their fascination with innovation is nothing to be afraid of. Come join the flip side... The campaign was inspired by the well-documented social phenomenon that people often move with the crowd in fear of being the first to try something new. Samsung wants to show that if you take the step to go beyond that fear you might discover something that better fits your needs. And the Samsung Galaxy Z Series is worth taking the leap. With its innovative foldable design, it’s easy to use, easy to pocket and perfect for taking group shots or watching video hands-free. So why deny yourself a real innovation? Wieden+Kennedy Amsterdam and Samsung have a long-standing partnership creating inspiring campaigns with global reach. This campaign builds on the success of the award-winning Join the flip side film (2022) which imagined the Samsung Galaxy Z Flip4 as the object of obsession in a psychological thriller. The new Samsung Join the flip side campaign launches globally today (07 July). As well as the 120-second long form, there will also be 60-second, 30-second, 15-second and 6-second edits. |
| Type de média | Brand Content |
| Longueur | |
| Marché | Norvège, Royaume-Uni, Espagne |
| Post-Production audio | 750mph |
| Responsable de la publicité (annonceur) | YongWoo Kim |
| Responsable de la publicité (annonceur) | Nooree Hur |
| Responsable de la publicité (annonceur) | Jisu Goh |
| Président | Blake Harrop |
| Responsable de la création | Eric Quennoy |
| Responsable de la création | Mark Bernath |
| Directeur de création | Ramona Todoca |
| Directeur de création | Edouard Olhagaray |
| Directeur artistique | Kristen Walters |
| Concepteur / rédacteur | Andrew Duncan |
| Concepteur / rédacteur | Ane Santiago Quintas |
| Responsable de la production | Jaime Tan |
| Directeur de la production audiovisuelle | Anna Harkness |
| Producteur, agence | Tom Dean |
| Associate Producer | Charlotte Igharo |
| Planning Director | Thom Dinsdale |
| Head of Comms Planning | Elsa Stahura |
| Comms Planning Director | Akua Harris |
| Communications Planner | Aarzoo Singh |
| Head of Account Management & Group Account Director | Eleanor Thodey |
| Directeur de clientèle | Raquel Castro |
| Responsable de budget agence | Katie Longson |
| Chef de groupe | Allie Bottinelli |
| Business Affairs | Akvilina Jaskunaite |
| Maison de production | Bacon OSL |
| Directors | Matias & Mathias |
| Directeur de la photo | Andreas Bjørseth |
| Producteur délégué | Audun Lyngholm Wittenberg |
| Directeur de la production | Nicholas Perry |
| Producteur exécutif | Samuel Cantor |
| Chef décorateur | Laura Sabat |
| Costume | Jane Marshall Whittaker |
| Production Service Company | Tickle Film |
| Service Producer | Romina Tedoldi |
| 1st AD | Robert Diment |
| Montage | White House Post |
| Monteur | Ben Canny |
| Sound Design and Mix | Giselle Hall |
| Producteur son | Olivia Ray |
| Producteur son | Aishah Amodu |
| Music Supervision | Steph Grace-Summers |
| Musique | Friday Music |
| Flame Artist | Paul Wilmot |
| Post production | Black Kite Studios |
| Post-production Producer | Alizée Levrino |
| Coloriste | Julien Alary |
| Post production | TMLS |
| Post-production Producer | Eli Sandal |
| Directeur de création | Emma Mällinen |
| Directeur artistique | Juliana Miguéis |
| Concepteur / rédacteur | Jowi Kemper |
| Producteur | Nili Zadok |
| Producteur | Katarina Pepichova |
| Producteur | Jaime Siordia |
| Studio Director | Lizzie Murray |
| Designer | Shen Hou |
| 3D Illustrator | Kaye Cao |
| Motion Designer | Sohyeon Nam |
| Motion Designer | Serhii Serbin |
| Motion Designer | Stelios Nikolaou |
| Maison de production | The Mill London |
| Producteur exécutif | Thomas Cole |
| Senior Producer | Rose Harding |
| Directeur de création | Ricky Weissman |
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