Monica Lewinsky / Anti-Bullying - "In Real Life"

BBDO New York

BBDO New York New York, Etats-Unis

19155

Cette création fait partie de la Collection Act Responsible

Marque: Monica Lewinsky / Anti-Bullying
Pays: Etats-Unis

Annonceur: Monica Lewinsky / Anti-Bullying

Titre	In Real Life
Agence	BBDO New York
Campagne	In Real Life
Annonceur	Monica Lewinsky / Anti-Bullying
Marque	Monica Lewinsky / Anti-Bullying
Mise en ligne	Janvier 2019
Secteur d'activité	Institutions / Interêt Public / Associations à but non lucratif
Synopsis	"In Real Life" is an online PSA that sheds light on the disparity between how people act online versus in real life. The PSA featured actors reenacting hateful comments written on social media, on the street. Every time a scenario was reenacted, strangers stepped in to defend those being bullied. Since most social media influencers have experienced cyberbullying, we partnered with them to share their experiences dealing with online bullying and the lack of it when they’re offline. Their personal stories were shared with their followers, along with the PSA, urging them to rethink their actions online and to #ClickWithCompassion.
Type de média	Etude de cas
Sound Company / Music Company	Human
Post production	The Mill New York
Directeur artistique	Bianca Guimaraes
Réalisateur	Win Bates
Directeur de création associé	Roberto Danino
Concepteur / rédacteur	Roberto Danino
Directeur de création associé	Bianca Guimaraes
Responsable de la création	David Lubars
Responsable de la création	Greg Hahn
Directeur de la création	Danilo Boer
Directeur de la création	Marcos Kotlhar
Head of Integrated Production	David Rolfe
Producteur exécutif	Angela Narloch
Music Director	Rani Vaz
Planning Director	Christina Stoddard
Junior Brand Planner	Dexter Blumenthal
Engagement Planning Director	Yin Chung
Communication Planner	James Mullaly
Direction commerciale/Conseil client	Steven Panariello
Direction commerciale/Conseil client	Lindsey Cash
Direction commerciale/Conseil client	Carrie White
Direction commerciale/Conseil client	Nora Stanton
Influencer Manager	Lucy Bennett
Maison de production	BBDO Studios
Producteur exécutif	Persis Koch
Studios Lead	Michael Gentile
Studios Lead	Michael Gentile
Studio Manager	AJ Rowe
Montage	WORK Editorial NY
Monteur	Adam Witten
Editorial Producer	Jamie Perritt
Compositeur de musique	Andrew Bloch
Mix Company	Heard City
Mixer	Dan Flosdorf
Executive Producer, Mix	Gloria Pitagorsky
Executive Producer, Mix	James Dean Wells
Coloriste	Fergus McCall
Color Producer	Luis Martin
2D Assist	Kyle Zemborain
3D Lead Artist	Corey Brown
PR Agency	Dini Von Mueffling Communications