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Isabela Levy
Isabela Levy
Awards Manager at Saigon Filmes
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TitreForbidden Number
Agence
Campagne Forbidden Number
Annonceur AB Inbev
Marque Ab InBev
Date de première diffusion/publication 2019
Secteur d'activité Bières, cidres
Philosophie In Brazil homophobia is so engrained in its culture it even reflects in its most popular sport: soccer. No first division league club uses the jersey number 24 – a number which has been long associated with homosexuality. Brahma beer entered the debate, triggering a huge movement against homophobia. In doing so it provoked Brazil’s biggest clubs into taking unprecedented action: having their best players wear number 24 jerseys. The results were surprising. The players from more than 20 clubs entered the field wearing the shirt number 24.

Type de média Relations presse et relations publics
Longueur
Client Services
Client Services
Client Services
Client Services
Client Services
Maison de production
Maison de production
Producteur, agence
Producteur, agence
Producteur, agence
Réalisateur
Production du son
Responsable de la création
Directeur de la création
Directeur de création
Concepteur / rédacteur
Concepteur / rédacteur
Concepteur / rédacteur
Directeur artistique
Directeur artistique
Directeur artistique
Directeur artistique
Digital Creative
Digital Creative
Digital Creative
Project Director
Chef de projet
Chef de projet
Project Producer
Project Producer
Content and Art
Director of Corporate Social Responsibility
RP
RP
RP
RP
RP

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Marque: Ab InBev
Agences: Africa
Média: Ambient

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