| Titre | Dulux invites London and Amsterdam to connect through colour |
| Agence |
MullenLowe UK
|
| Campagne |
Let's Colour
|
| Annonceur |
AkzoNobel
|
| Marque |
Dulux
|
| Date de première diffusion/publication |
2018 / 6
|
| Secteur d'activité | Peintures, traitement du bois, pinceaux, colles & adhésifs
|
| Synopsis | Dulux is inviting London and Amsterdam citizens to add colour to each other’s lives, using a live link connecting the two European capitals, powered by Ocean Outdoor’s international alliance and the latest digital out of home technology. Created by MullenLowe London, Let’s Colour won the International Prize in Ocean Outdoor’s annual digital creative competition which looks to push the boundaries in digital out of home (DOOH) advertising. |
| Philosophie | Dulux believes that colour does more than impact the ambience of a room or building or area. It can connect people in profound ways. |
| Problème | Colour and technology have the power to bring people together. This is especially important today. |
| Résultat | This campaign harnesses the power of digital out of home technology to unite people through colour by connecting the cities of London and Amsterdam like never before. |
| Type de média |
Affiche / Panneau grand format
|
| Marché | Pays-Bas |
| Responsable de la publicité (annonceur) |
Henrique Striker
|
| Responsable de la publicité (annonceur) |
Kim Potters
|
| Business Director |
Will Dixon
|
| Directeur de clientèle |
Charlotte Brookes
|
| Responsable de budget agence |
Sam Dixon
|
| Chef de groupe |
Jennifer Bates
|
| Stratégie |
Bruno Carramaschi
|
| Responsable de la création |
Jose Miguel Sokoloff
|
| Directeur de la création |
Mark Elwood
|
| Directeur de création |
Alex Okada
|
| Directeur artistique |
Felipe Mazzoni
|
| Concepteur / rédacteur |
Bernard Burton
|
| Producteur, maison de production |
Phoebe Robertson
|
| Digital Design |
Kaymi Lim
|
| Digital Design |
Vanja Spremo
|
| Producteur digital |
DOOH.com
|
| Directeur média |
Ocean Outdoor
|
