Pringles - "Wonderfully Different"

Grey London

Grey London London, Royaume-Uni

3138

Marque: Pringles
Pays: Royaume-Uni

Annonceur: Kellogg's

Titre	Wonderfully Different
Agence	Grey London
Campagne	Wonderfully Different
Annonceur	Kellogg's
Marque	Pringles
Date de première diffusion/publication	2023 / 2
Secteur d'activité	Chips, crisps & crackers
Philosophie	Pringles launches a new campaign with a strange, yet wonderfully different idea from Grey. The longstanding collaboration now has a focus on the new non-HFSS Pringles Multigrain range and a hamster with some serious stage presence. The spot shows three friends sharing the new Pringles Multigrain chips and commenting on how they are ‘wonderfully different’ a bit like the hamster which appears next in its habitat with a keyboard and lightshow, performing some dramatic electro music — not your ordinary hamster. The point is that the new Pringles Multigrain contains fibre and grains, but they are still very familiar in terms of taste and packaging - both hamster and Pringles Multigrain are wonderfully different. At the heart of the campaign is social and TV, targeting social explorers, constantly finding the fun in everyday moments, and sharing with others. Design-led hamster-sized gig posters were produced that were fly posted across London and shared on social channels to tease the launch of the Wonderfully Different campaign. The campaign follows an attention-grabbing #MultiGRAINnotMultiGRAN OOH/social campaign last year that confirmed new Pringles Multigrain are indeed 100% gran free. The new spot will run on TV, VOD, OLV and social media channels in the UK until March 15th.
Type de média	Télévision
Longueur	36 seconds
Maison de production	Biscuit Filmworks UK
Global Chief Creative Officer	Javier Campopiano
President & Chief Creative Officer	Laura Jordan Bambach
Directeur de la création	David Wigglesworth
Directeur de création groupe	Christopher Lapham
Directeur de création groupe	Aaron McGurk
Equipe créative	Christopher Lapham
Equipe créative	Aaron McGurk
Equipe créative	Cameron Sutherland
Designer	Christopher Lapham
Designer	Aaron McGurk
Planning Partner	Lee Barber
Directeur des Stratégies	Gilliam Caldwell-Dunn
Directeur associé	Agi Varanyi
Group Business Director	Tamsine Foggin
Directeur de clientèle	Alice Ashwell
Directeur de la production audiovisuelle	Nazneen Read
Producteur, agence	Anthony Borkett
Assistant Producer	Angel Nkomo
Chef de projet	Elly Knott
Agence Média	Carat
Planning Partner	Greg Paterson
Market Planning Director	Chantelle Townsend
Account Director, Media	Becky Linares
Planneur Media	Oli Rose
Réalisateur	Jeff Low
Producteur	Kwok Yau
Producteur exécutif	Rupert Reynolds-Maclean
Directeur de la photo	Matthew Emvin Taylor
Chef décorateur	Ollie Hogan
Montage	Shift Post
Monteur	Saam Hodivala
Editorial Producer	kirsty Oldfield
Assistant Monteur	Adam Buckmaster
VFX Company	Untold Studios
VFX Creative Director	Ben Cronin
VFX Supervisor	Rebecca Clay
Lead VFX Artist	Tom Moreland
VFX Artist	Richard Harris
VFX Producer	George Reid
VFX Executive Producer	Ian Berry
Post production	Untold Studios
Coloriste	Julien Alary
Compositeur de musique	Jeff Low
Son	Gramercy Park Studios
Sound Engineer/Head of Audio	Zak Kurtha
Executive Sound Producer	Richard Donaghue