Dole - "No Fruit Should be Forbidden"

Grey London

Grey London London, Royaume-Uni

Awards

1257

Cette création fait partie de la Collection Act Responsible

Marque: Dole
Pays: Royaume-Uni

Annonceur: Dole Fresh Fruit Europe

Titre	No Fruit Should be Forbidden
Agence	Grey London
Campagne	No Fruit Should be Forbidden
Annonceur	Dole Fresh Fruit Europe
Marque	Dole
Date de première diffusion/publication	2022 / 7
Secteur d'activité	Commerce, négoce agricole
Slogan	Original sin Original snack
Synopsis	Poor diets kill more people globally than tobacco and high blood pressure, and malnutrition is the world’s greatest societal challenge according to the Global Nutrition Report.
Philosophie	On International Fruit Day 2022, we wrote a tongue-in-cheek letter to His Holiness, Pope Francis, to rectify the biggest PR disaster in the history of fruit: the calamity of Original Sin. Published in the only newspaper he reads, La Repubblica, the letter sought to redeem the reputation of the ‘forbidden fruit’. We didn’t ask for a lot. Just a tiny change to the Bible, replacing the word “fruit” for any other unhealthy snack, like donuts. Tapping into the world’s biggest influencer, without really expecting him to lift a finger. Today, more than ever, no fruit should be forbidden.
Type de média	Etude de cas
Longueur	124 seconds
Copywriter	Roberto Kilciauskas
Group Creative Director	Roberto Kilciauskas
Head of Art	Costanza Rossi
Art Director	Pedro Rosa
Group Creative Director	Pedro Rosa
Art Director	John Gibson
Global Creative Chairman	John Patroulis
Worldwide CCO	Javier Campopiano
CSO	Raquel Chicourel
President & CCO	Laura Jordan Bambach
Copywriter	Sam Haynes
Producteur, agence	Marie Hughes
Producteur, agence	India Smith
Maison de production	Gramercy Park Studios