Child rights organisation Plan International Finland - "Sheboard – Raised by words"

Hasan & Partners

Hasan & Partners Helsinki, Finlande

4093

Cette création fait partie de la Collection Act Responsible

Marque: Child rights organisation Plan International Finland
Pays: Finlande

Annonceur: Plan International

Titre	Sheboard – Raised by words
Agence	Hasan & Partners
Campagne	Raised by Words
Annonceur	Plan International
Marque	Child rights organisation Plan International Finland
Mise en ligne	Février 2019
Secteur d'activité	Institutions / Interêt Public / Associations à but non lucratif
Synopsis	Sheboard is a virtual keyboard for boosting girls’ confidence. With predictive text input, it suggests gender-neutral language. It helps everyone reflect on – and possibly change – the ways we talk to and about girls. Sheboard also reminds girls about the abilities they have that people don’t always think to mention.The amount of communication that happens on our mobiles keeps growing. That’s why the keyboard is an ideal place for tapping into people’s language. But the idea is bigger than that; typing messages is something everyone can relate to, and just hearing about the keyboard makes people think how they choose their words when talking with or about girls.We collected words for the keyboard from children and campaign spokespeople: how should girls be described? Based on these words and research regarding gender-biased language, we created a dictionary of more than 2 500 words. It was widened by creating algorithms from female-empowering blogs and publications. The app was then created together with Samsung – in a few months’ time – and made available in Google Play.We launched Sheboard in Slush, world’s leading startup event. On social media, we promoted it with emotional spots showing why it’s needed – directed by an up-and-coming female talent. We also used the spokespeople to share the cause via social media and blogs. All this, we did with a strong focus on PR.Now Sheboard is in the process of being translated e.g. to Spanish and Finnish. In addition, educational packages are planned; volunteers will keep workshops about gender-neutrality in schools,with help of Sheboard.
Type de média	Digital
Directeur de création	Tobias Wacker
Equipe créative	Katariina Harteela
Designer	Joseph Bayne
Developer	Dean Clatworthy
Producteur exécutif	Marc Stevenson
	Sonya Isupova
Website	Luca Rossi
Monteur	Mika Onnela
Responsable de budget agence	Pia Fri
Maison de production	B-Reel
Chef de projet	Antti Rasi
Réalisateur	Freshteh Piltan
Producteur, maison de production	Lia Eliasson
Photographe	Shoot Hayley
Innovation and Transparency	Mika Välitalo
Réalisateur	Kirsi Mettälä
Development	Kirsi Mettälä
RP	The Honey Partnership and OSG Communications
Chef de projet	Sarah Sheehan
PR manager	Harriet Butterfield
Client Director	Luke Bristow
Community Manager	Guy Peters
PR Executive	Cecilia Ho
Directeur Général	Toni Perez