Ally Financial - "Saving for that Ad"

Anomaly

Anomaly New York, Etats-Unis

303

Marque: Ally Financial
Pays: Etats-Unis

Annonceur: Ally Financial

Titre	Saving for that Ad
Agence	Anomaly
Campagne	Saving for that Ad
Annonceur	Ally Financial
Marque	Ally Financial
Date de première diffusion/publication	2024 / 2
Secteur d'activité	Services bancaires, investissements, services boursiers
Philosophie	On the biggest night of the year for marketing, brands unveil their highly anticipated ads designed to entice consumers into making purchases. This year, Ally is using its first-ever big game spot to “hack” the game, encouraging viewers to let Ally help them save for what they want to purchase from the ads. The 30-second spot, developed in partnership with its creative agency of record, Anomaly, premieres on streaming today, followed quickly by linear tomorrow, February 6th. It was filmed in the deserts of Mendoza, Argentina – offering enough space to place the life-sized items people save money into the 30-foot bucket. During the game on February 11th, the spot will stream on Paramount+, not CBS. This decision was rooted in data and Ally’s brand truth – it’s all about saving and being smart with your money. Streaming happens to be a smart way for Ally to save its advertising dollars as it reaches Ally’s key demographic of Millennials and Gen Z, who over-index for streaming. If you’re interested in learning more, I’d be happy to put you in touch with an Ally spokesperson who can discuss the creative elements of Ally’s “Saving for that Ad” campaign – including a sweepstakes aimed at helping consumers save – and more. We can also share behind-the-scenes footage and assets to offer a glimpse into how the spot came to life out in the desert.
Type de média	Télévision
Longueur	30 seconds
Plus d'info	SavingForThatAd.com
Producteur exécutif	Kimberly Edwards
Senior Producer	Lily Ellis
Development Producer	Andrew Puzzuoli
Directeur de la création	Seth Jacobs
Directeur de création groupe	Jane Cronk
Creative Director, Copywriter	Edward Miller
Directeur de création	Katy Moseley
Associate Creative Director/Copywriter	Tanvi Tandon
Directeur de création associé	Miklas Manneke
Social Art Director	LauraLee Harper
Concepteur / rédacteur	Elle Wierbicky
Design Director	Luca Bernadino
Senior Designer	Michelle Rivera
Head of Strategy	Laura Rowan
Directeur des Stratégies	Tilly Scullion
Communications Strategy Director	Joseph Day
Social Strategy Director	Jazmin Sagastiverza
Senior Business Affairs Manager	Meredith Thornhill
Group Business Head	Alison Arons
Business Director	Matthew Duerr
Directeur de clientèle	Lily Siff
Directeur de clientèle	Sherry Cao
Chef de groupe	Olivia Cosio
User & Customer Experience Lead	Sharone Christmas
Creative technologist	Adnan Aga
Chef de projet	Emma Carter
Chef de projet	Hannah Welch