| Titre | Bedroom |
| Agence | Leo Burnett Riyadh |
| Campagne | Time to redecorate |
| Annonceur | IKEA |
| Marque | IKEA |
| Date de première diffusion/publication | 2021 / 9 |
| Secteur d'activité | Ameublement |
| Synopsis | The campaign features classic typical Saudi homes filled with floral prints, framed tapestries, chipped vases and worn-out furniture. There’s a garish floral living room, an outgrown bedroom, a dining room for daily boring dinners, and in each setting, the inhabitants have literally become part of the furniture. |
| Type de média | Presse & publications |
| Responsable de la création | Mohammed Bahmishan |
| Directeur de création | Mohammed Sehly |
| Photographe | Ahmed Othman |
| Production agence | Nojara |
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