| Titre | Tailgating Kills 1 |
| Agence | Saatchi & Saatchi Dubai |
| Campagne | Tailgating Kills |
| Annonceur | Road and Transport Authority Dubai |
| Marque | Road and Transport Authority Dubai |
| Date de première diffusion/publication | 2019 / 3 |
| Secteur d'activité | Sécurité Routière |
| Slogan | Tailgating kills. Keep a safe distance. |
| Synopsis | Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior. It ranks among the top three reasons behind fatal accidents. We created a print campaign with a simple and dire message: When you tailgate, you’re putting the lives of your innocent people in danger. |
| Type de média | Presse & publications |
| Responsable de la création | Bechara Mouzannar |
| Responsable de la création | Komal Bedi Sohal |
| Creative Director, Art Director | Raja Rizkallah |
| Senior Copywriter | Tala Ali |
| Photographe | Daniel Botezatu |
| Directeur de clientèle | Karim Al Kari |
| Responsable de budget agence | Dana Khalil |
| Responsable de la production | Wael Said |
| Maison de production | Prodigious |
| Additional Credit | Richard Copping |