Titre | Tailgating Kills 2 |
Agence | Saatchi & Saatchi Dubai |
Campagne | Tailgating Kills |
Annonceur | Road and Transport Authority Dubai |
Marque | Road and Transport Authority Dubai |
Date de première diffusion/publication | 2019 / 3 |
Secteur d'activité | Sécurité Routière |
Slogan | Tailgating kills. Keep a safe distance. |
Synopsis | Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior. It ranks among the top three reasons behind fatal accidents. We created a print campaign with a simple and dire message: When you tailgate, you’re putting the lives of your innocent people in danger. |
Type de média | Presse & publications |
Responsable de la création | Bechara Mouzannar |
Responsable de la création | Komal Bedi Sohal |
Creative Director, Art Director | Raja Rizkallah |
Senior Copywriter | Tala Ali |
Photographe | Daniel Botezatu |
Directeur de clientèle | Karim Al Kari |
Responsable de budget agence | Dana Khalil |
Responsable de la production | Wael Said |
Maison de production | Prodigious |
Additional Credit | Richard Copping |