Oxford - "Never Give Up"

DENTSU CREATIVE

DENTSU CREATIVE Paris, France

Awards

24014

Marque: Oxford
Pays: France

Annonceur: Oxford

Titre	Never Give Up
Brief	A little robot boy is dismayed when he can’t join in the complex hand-slapping games his human friends play at school. So he decides to teach himself, making detailed notes and sketches and practising in his spare time. He comes close to giving up, but the support of his “parents” spurs him on. And finally, after all his efforts, he’s able to join the cool kids. Learning is hard, but it makes you a better human. Oxford notebooks: power in your hands.
Agence	DENTSU CREATIVE
Campagne	Cool Robot
Annonceur	Oxford
Marque	Oxford
Date de première diffusion/publication	2016 / 8
Secteur d'activité	Papeterie & fournitures de bureau
Slogan	Power in your hands
Synopsis
Problème	Learning is not an easy task: it requires time, effort and determination, provided you have the right tools.It is from this observation that gyro: paris has created a new European communication platform for Oxford based on the concept of "Never Give Up."A creative idea that reflects the contribution of notebooks, diaries and Oxford applications in the long road to success.It is embodied in a film full of emotions and values, which tells how a robot manages to fit into his new school through perseverance and learning the Handshake, emblematic of the generation Z.This robot, able to think and learn, is a symbolic representation for easy identification of each and illustrating the importance of courage, abnegation, attempts and failures in the construction of its own success.gyro: paris breaks all the established codes of the notebook world to make Oxford brand the brand of a new generation, an unstoppable generation.#NEVERGIVEUP
Type de média	Télévision
Longueur	146 seconds
Réalisateur	Drake Doremus
Maison de production	U-Man
Producteur, maison de production	Hervé Humbert
Directeur de création	Sébastien Zanini
Directeur de création	Pierre-Marie Faussurier
Concepteur / rédacteur	Thierry Brioul
Directeur artistique	Aurore Michelin
Directeur artistique	Laurent Salles
Producteur, agence	Alexandra Marik
Post production	FIRM
Production du son	Schmooze