Titre | Orders of Sacrifice (Board) |
Agence |
Zulu Alpha Kilo
|
Campagne |
Orders of Sacrifice
|
Annonceur |
HomeEquity Bank
|
Marque |
HomeEquity Bank
|
Date de première diffusion/publication |
2021 / 11
|
Secteur d'activité | Banque, finance, droit et assurance
|
Synopsis | Home Equity Bank sponsors the Royal Canadian Legion’s Remembrance Day initiatives. With the popularity of food delivery apps at an all-time high during the pandemic, we re-created WWII era field ration kits and made them available on DoorDash. All proceeds went to veterans in need. Historically accurate typography, paper stocks and package design were guided by references from the Canadian War Museum. A QR code drove to a guided unboxing video, including interviews with WWII veterans. |
Type de média |
Etude de cas
|
Responsable de la création |
Zak Mroueh
|
Directeur de la création |
Brian Murray
|
Directeur artistique |
Vic Bath
|
Directeur artistique |
Michael Romaniuk
|
Concepteur / rédacteur |
Dan Cummings
|
Concepteur / rédacteur |
Marco Buchar
|
Designer |
Dejan Djuric
|
Designer |
Jackman Chiu
|
Producteur, agence |
Tim Lynch
|
Responsable de budget agence |
David Tremblay
|
Responsable de budget agence |
Samantha Tang
|
Responsable de budget agence |
Rob Feightner
|
Responsable de la publicité (annonceur) |
Yvonne Ziomecki
|
Responsable de la publicité (annonceur) |
Vivianne Gauci
|
Responsable de la publicité (annonceur) |
Erin Wilson
|
Responsable de la publicité (annonceur) |
Niary Toodakian
|
Responsable de la publicité (annonceur) |
Sonia Gill
|
Responsable média |
Dwayne Mataseje
|
Responsable média |
Mitchell Cornelisse
|
Responsable média |
Justin Lee
|
RP/Communication corporate |
Jacklyn Power
|
RP/Communication corporate |
Jennifer Wasley
|
Maison de production |
Zulubot
|
Réalisateur |
Vic Bath
|
Réalisateur |
Dan Cummings
|
Producteur, maison de production |
Mitch Cappe
|
Producteur, maison de production |
Sarah Dayus
|
Directeur de la photo |
Kyle Chappell
|
Montage |
Zulubot
|
Monteur |
Max Lawlor
|
Monteur |
Mitch Reed
|
Post production |
Zulubot
|
Colorisation |
Felipe Chaparro
|
Ingénieur du son |
Dino Cuzzolino
|
Photographe |
Noah Mroueh
|
Agency |
Zulu Alpha Kilo |
Chief Creative Officer |
Zak Mroueh |
Executive Creative Director |
Brian Murray |
Art Directors |
Vic Bath, Michael Romaniuk |
Copywriters |
Dan Cummings, Marco Buchar |
Design Director |
Dejan Djuric |
Designer |
Jackman Chiu |
Agency Producer |
Tim Lynch |
Account Team |
David Tremblay, Samantha Tang, Rob Feightner |
Client |
HomeEquity Bank |
Clients |
Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Sonia Gill |
Media Agency |
OMD, iQuanti |
Media Team |
Dwayne Mataseje (OMD), Mitchell Cornelisse (OMD), Justin Lee (iQuanti) |
PR Agency |
Weber Shandwick |
PR Team |
Jacklyn Power, Jennifer Wasley |
Production House |
Zulubot |
Director |
Vic Bath, Dan Cummings |
Production House Producers |
Mitch Cappe, Sarah Dayus |
Director of Photography |
Kyle Chappell |
Editing Company |
Zulubot |
Editor |
Max Lawlor, Mitch Reed |
Online |
Zulubot |
Colour Grading |
Felipe Chaparro |
Audio Engineer |
Dino Cuzzolino |
Photographer |
Noah Mroueh |