| Titre | How to |
| Agence | The Leo Burnett Group Thailand |
| Campagne | Quit drinking alcohol |
| Annonceur | Thai Health Promotion Foundation |
| Marque | Thai Health Promotion Foundation |
| Date de première diffusion/publication | 2020 / 7 |
| Secteur d'activité | Services d'information du gouvernement |
| Synopsis | Leo Burnett Bangkok with Thai Health Promotion Foundation Kung Fu their way into helping people fight against alcohol for happier, better life Thai Health Promotion Foundation has been informing people on the negative effects of alcohol, knowing that, still people are consuming it, hence Leo Burnett chooses to convince people to quit drinking by showing them the positive outcome of quitting instead this time around. Gripping Thai people’s attention through their familiar form of entertainment, Leo Burnett comes up with a series of 2 light-hearted entertaining classic Chinese martial art themed online films, where the first film shows people how quitting drinking will only strengthen one’s self consciousness which eventually leads to better financial status and a happier, better life. Leading people to see that a key to success in life is to stay sober and have self awareness in daily life, while the second film aims to encourage and support people with information, giving out fun tricks and moves to help people be strong and fight against drinking in a form of an edutainment film. |
| Type de média | Film Web |
| Longueur | |
| Responsable de la création | Sompat Trisadikun |
| Directeur de création | Skon Khanawuthikarn |
| Concepteur / rédacteur | Ravisara Mekasuwanaroj |
| Directeur artistique | Nattnaree Kheaw-im |
| Directeur artistique | Sompat Trisadikun |
| Account Management Director | Tida Vibulvanich |
| Directeur de clientèle | Kanitta Chartpong |
| Chef de groupe | Maythavee Jariyanoppanan |
| Producteur, agence | Sarawut Lertkittipaporn |
| Cinématographie | Teerawat Thitikornwanich |
| Directeur de la photo | Teerawat Thitikornwanich |
| Directeur de la production | Sumittra Kudcharoen |
| Directeur de la production | A-Vika Visansong |
| Distribution | Surangkana Suwanjinda |
| Directeur artistique | Dusit Yapakawong |
| Habilleuse / styliste | Kittisak Prasarndee |
| Location Manager | Dechnarong Boonsongsang |
| Colorisation | Rattana Leedamrongprasert |
| Online Artist | Rattana Leedamrongprasert |
| Sound Production Company | Sound space |