| Titre | Egret |
| Agence |
Longplay 360
|
| Campagne |
Notes
|
| Annonceur |
National Forum for the Defense and Protection of Animals
|
| Marque |
FNPDA
|
| Date de première diffusion/publication |
2011 / 10
|
| Secteur d'activité | Questions environnementales
|
| Slogan | They had placed animals in our money. Now help us to invert the order. |
| Synopsis | The idea of the campaign was to raise money to help the Fórum Nacional de Defesa e Proteção Animal (FNDPA). The brazilian paper money, the Real, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. |
| Philosophie | The brazilian paper money, the Real, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. |
| Problème | The Fórum Nacional de Proteção e Defesa Animal (FNPDA) was going through a severe financial crisis and needed to raise funds not to cancel their projects and to continue his journey for the animals. |
| Résultat | The LongPlay's campaign developed for the National Forum for the Defense and Protection of Animals raised more than 50% over the same period last year, which prevented some projects were canceled. |
| Type de média |
Presse & publications
|
| Concepteur / rédacteur |
Marcel Petroff
|
| Directeur artistique |
Eduardo Basque
|
| Photographe |
Luciano Munhoz
|
| Directeur de création |
Fernando Luna
|
