Acciona - "Re_"

McCann Spain

McCann Spain Madrid, Espagne

Awards

6833

Cette création fait partie de la Collection Act Responsible

Marque: Acciona
Pays: Espagne

Annonceur: Acciona

Titre	Re_
Agence	McCann Spain
Campagne	Re_ - Acciona
Annonceur	Acciona
Marque	Acciona
Mise en ligne	Février 2010
Secteur d'activité	Environnement & Ecologie
Slogan	Renewable energies, water, infrastructures
Synopsis	GOAL This year our main objective was to reposition the brand in the mind's consumer taken from his current position, too focused on sustainability from the point of view "green" to sustainability from the point of view "social", ie echoing the new demands that society has for twenty-first century companies. TARGET universal. MEANS Starting out with this already famous mantra of Sustainability, systematically used in almost all languages we find more than 250 verbs that start with RE in Spanish and more than 450 in English, Re_ means to do again, to oppose, to intensify. It is the prefix of almost all of the activities that, in these times of uncertainty, we simply must get started amongst us all. It is an attitude, a commitment, a vision, an invitation to increase awareness and get society involved in everything we want to do together. It is the Acciona Initiative. A meeting point at which societys interests match up with the activities and values of Acciona. The spot, which has the most important roll of this campaign is about the reborn of a man who needs to start from zero reviewing all its attitudes to life, becomes a metaphor for the situation in today's society is. The youtube action tries to use this metaphor in a new way for communicating with the consumers (special actions in the online media).
Type de média	Télévision & Cinéma
Responsable de la publicité (annonceur)	Pio Cabanillas
Directeur de clientèle	Jesus Maroto
Responsable de la création	Leandro Raposo
Directeur de la création	Pablo Colonnese
Directeur de la création	Pablo Stricker
Directeur de la création	Monica Moro
Directeur de création	Juan Carlos Salas
Concepteur / rédacteur	Virginia Mosquera
Directeur artistique	David Fernández
Maison de production	Garlic films
Réalisateur	Marcelo Burgos