Transformers Х Chapurin - "A look that sounds"

emg

emg Moscow, Russie

2549

Titre	A look that sounds
Agence	emg
Campagne	A look that sounds
Annonceur	Hasbro
Marque	Transformers Х Chapurin
Date de première diffusion/publication	2018 / 12
Secteur d'activité	Autres
Philosophie	Alcohol left aside, we all know that youngsters love 2 things: fashion and music. To engage them into brand, we used C-C-Combo of the two. To create a look that sounds, fashion designer Igor Chapurin created Bumblebee-inspired capsule collection, where every item received it’s own sound-id. This is how the first fashion audio-show, where people not only LOOKED at outfits, but rather LISTENED to them, came to life. Yay to the young! Total OTS 138 693 065 54 715 738 total reach
Type de média	Etude de cas
Longueur	120 seconds
Marketing Director	Olga Machilskya
Marketing Manager	Tatiana Nufferova
Brand Manager	Alena Andreeva
Director	Maya Moskvicheva
Managing partner, creative & strategy, e	Anton Melnikov
Responsable de la création	Maxim Kolyshev
Creative Director	Evgeny Tatarnikov
Creative Director	Pavel Petukhov
Concepteur / rédacteur	Andrey Brovko
Strategic Planning Director	Igor Efimov
Producer	Anna Vergun
Creative Designer	Ekaterina Isupova
Art Director	Alexey Rogov
Managing Director	Tatyana Tarmogina
Head of Client Service	Natalya Reshetina
Digital Account Director	Maxim Shishkov