| Titre | Hidden Messages |
| Agence | Africa |
| Campagne | Hidden Messages |
| Annonceur | Instituto Maria da Penha |
| Marque | Instituto Maria da Penha |
| Date de première diffusion/publication | 2015 / 4 |
| Secteur d'activité | Lutte contre l'exclusion et la discrimination |
| Slogan | An idea that transformed Instagram usernames into messages to fight prejudice. |
| Synopsis | One in every 10 women in the world have suffered from some kind of violence, according to the World Health Organization. In Brazil, a survey has shown that 58.5% of Brazilians believe that the blame for the violence falls on the way women dress (source: IPEA). To make men think again about their behavior and show women that they are the owners of their own bodies, Africa created a project on Instagram for Maria da Penha Institute (the main NGO defending women's rights in Brazil). Brazilian celebrities and bloggers were invited to join the cause. Each photo posted by them tagged users who were created that, together, formed a message against violence. |
| Type de média | Médias sociaux |
| Longueur | |
| Responsable de la création | Sergio Gordilho |
| Directeur de la création | Rafael Pitanguy |
| Directeur de la création | Eco Moliterno |
| Directeur de la création | Álvaro Rodrigues |
| Directeur de création | Jeferson Rocha |
| Directeur de création | Andrea Siqueira |
| Directeur de création associé | Bernardo Romero |
| Directeur de création associé | Beto Rogoski |
| Concepteur / rédacteur | Lucas Ribeiro |
| Directeur artistique | Ivan Loos |
| Directeur artistique | Jeferson Rocha |
| Directeur artistique | André Batista |
| Projects Creative Director | Evandro Soares |