Titre | Mr Humfreez |
Agence | TBWA Group New Zealand |
Campagne | Mr Humfreez |
Annonceur | ANZ |
Marque | ANZ Bank |
Date de première diffusion/publication | 2019 / 8 |
Secteur d'activité | Services bancaires, investissements, services boursiers |
Philosophie | Mr Humfreez by ANZ Bank is a household device that shows New Zealanders if their home is too damp or too cold. Instead of a plastic gadget, it’s a biodegradable device that doesn't require a power source. Mr Humfreez is scientifically calibrated to WHO guidelines for a healthy home. His hygroscopic horns are programmed to uncurl when humidity rises above 65%. Bespoke thermochromic ink on his face turns blue when the temperature dips below 18°C. |
Type de média | Packaging, Marque & Design |
Longueur | |
Responsable de la création | Shane Bradnick |
PDG | Catherine Harris |
Directeur de la création | Guy Roberts |
Design Creative Director | Wiktor Skoog |
Directeur de création | Ashwin Gopal |
Directeur de création | Julian Andrews |
Directeur artistique | Watchara Tansrikeat |
Designer | David Correa |
Design | Ye Sul Elly Cho |
Design | Jim Shi |
Design | Ammar Ghazal |
Head Of Planning | Matthew Kingston |
General Manager | Kate Heatley |
Group Business Director | Ruth Coulson |
Senior Producer | Mark Paisey |
TV Production | Jodie Hari |
Producteur exécutif | James Moore |
Réalisateur | James Solomon |
Head of Post Production | Blair Walker |
Chief Marketing Officer (CMO) | Astrud Burgess |
Head of Consumer | Matthew Pickering |
Senior Marketing Manager | Kimberely Smyth |
Marketing Manager | Kimberely Smyth |
Mac Operator | Laura Callan |
PR Managing Director | Angelina Farry |
PR Account Director | Ian Benet |
Producteur | Camillo Spath |