| Titre | Pleasure Verse (#NotAvailableInTheMetaverse) |
| Agence | LOLA MullenLowe |
| Campagne | #NotAvailableInTheMetaverse |
| Annonceur | Unilever |
| Marque | Magnum |
| Date de première diffusion/publication | 2023 / 3 |
| Secteur d'activité | Crèmes glacées |
| Synopsis | The campaign is composed of a beautiful short film featuring the journey of an avatar who puts on virtual reality goggles to escape to the real world. Whilst she familiarises herself and becomes fascinated with the real world, she is presented with a Magnum ice cream that is impossible for her to bite into and enjoy. After realising this, she removes the goggles in frustration and the line ‘Not available in the Metaverse’ appears. |
| Philosophie | LOLA MullenLowe has created a campaign for Magnum to show that whilst the virtual world has its own appeal, there are still certain pleasures, like enjoying an ice cream, that can only be found in the real world. |
| Type de média | Film Web |
| Longueur | |
| Marché | Pays-Bas |
| Advertising Agency | LOLA MullenLowe |
| Directeur de la création | Tomás Ostiglia |
| Directeur Général | Tom Elliston |
| Directeur de clientèle | Catalina Aguirre |
| Chef de groupe | Cristina Panea |
| Responsable de la production | Felipe Calviño |
| Chief Marketing Officer (CMO) | Julien Barraux |
| Responsable de la publicité (annonceur) | Ben Curtis |
| Responsable de la publicité (annonceur) | Sara Paixão |
| Brand Manager | Federico Russo |
| Responsable de la publicité (annonceur) | Anne Schreuder |
| Brand Manager | Tobias Sparnaaij |
| ASSISTANT BRAND MANAGER | Stephanie van Horn |
| Responsable de la publicité (annonceur) | Kim Lambregts |
| Responsable de la publicité (annonceur) | Yorick Chaudron |
| Directeur de création | Jorge Zacher |
| Directeur de création | Kevin Cabuli |
| Equipe créative | Augusto Callegari |
| Equipe créative | Pedro Mezzini |
| Design Director | Yan Graller de Oliveira |
| Directeur artistique | Alan Chung |
| Designer | Alan Chung |
| Head of Strategy | Camilla Facin |
| PR manager | Enrique Caballero |
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