Titre | Ignite Your Senses |
Agence | Zulu Alpha Kilo |
Campagne | Ignite Your Senses |
Annonceur | Subaru Corporation |
Marque | Subaru BRZ |
Date de première diffusion/publication | 2022 / 8 |
Secteur d'activité | Voitures de sports |
Philosophie | Hot sportscars have always made drivers feel a bit flush. Now Subaru is taking the launch of its all-new BRZ to another level by allowing consumers to literally taste it in the form of a scorching hot sauce. Aptly titled IGNITE YOUR SENSES, the integrated campaign was launched through a dramatic online film. Revolving around a curious pizzeria, the story begins with a customer becoming enraptured by an all-new Subaru BRZ parked outside the restaurant. Seeing what lights this guy’s fire, the chef gives him a unique bottle of hot sauce featuring BRZ branding. And after tasting the bottled-up feeling of the sportscar, the customer’s heightened senses launch him into a fiery BRZ driving fantasy through the city. But the film premise is more than just pure fantasy. A batch of BRZ Hot Sauce bottles have been earmarked for select dealers and surprise and delight giveaways on social media, so consumers can take a “taste drive”. |
Type de média | Digital |
Longueur | |
Colorisation | Alter Ego |
Responsable de la création | Zak Mroueh |
Directeur de la création | Wain Choi |
Creative Director/ art director | Kevin Sato |
Creative Director, Copywriter | Vinay Parmar |
Directeur artistique | Randy De Melo |
Directeur artistique | Mirani Bhatt |
Concepteur / rédacteur | Karishma Wadia |
Concepteur / rédacteur | Ryan Kukec |
Head of Design | Stephanie Yung |
Designer | Rasna Jaswal |
Designer | Kevin Sato |
Account Management Team | David Tremblay |
Account Management Team | Corina Wilkes |
Account Management Team | Maura Kelly |
Account Management Team | Hayley Blackmore |
Account Management Team | Robin Scott |
Strategy Team | Heather Segal |
Strategy Team | Carly Miller |
Strategy Team | Shaunagh Farrelly |
Head of Digital | Sean Bell |
Responsable de la publicité (annonceur) | Don Durst |
Responsable de la publicité (annonceur) | Cynthia Bouris |
Responsable de la publicité (annonceur) | Gary Sappleton |
Responsable de la publicité (annonceur) | Curtis Lang |
Maison de production | Asymetric Media Ltd. |
Réalisateur | Kacper Larski |
Directeur de la photo | Jeremy Snell |
Post production | Zulubot |
Producteur | Christine Taranco |
Producteur | Tom Evans |
Producteur | Adam Palmer |
Producteur | Sarah Dayus |
Producteur | Laura Dubcovsky |
Producteur | Tim Winchester |
Producteur | Ola Stodulska |
Producteur | Jason Pearson |
Producteur | Colleen Allen |
Interactive producer | Ece Inan |
Lead AR Artist | Andrew Martin |
Developer | Jake Edwards |
Developer | Gillian Black |
3D Studio | Studio Soup Limited |
Coloriste | Connor Fischer |
Music & Sound Design | SNDWRX |
Ingénieur du son | Noah Mroueh |
Monteur | Jessie Posthumus |
Editor / VFX Artist | Felipe Chaparro |
VFX Artist | Dan Margules |
Motion Graphics Artist | Cecilia Bernasch |
Photographe | Patrick Tomasso |
Web Developer | Ariana Emond |
Web Developer | Kyle Collins |
Retouche | Nabil Elsaadi |
Retouche | Jim Tinios |
Retouche | Mila Lukezich |
Studio Director | James Graham |
Studio Artist | Jeanette Downes |
Studio Artist | Mila Lukezich |
Studio Artist | Jenny McCracken |
Bottle | Pepper North Artisan Foods |