Titre | Babies |
Agence | Havas Lisbon |
Campagne | Babies |
Annonceur | Amnesty International |
Marque | Amnesty International |
Mise en ligne | Février 2005 |
Secteur d'activité | Droits de l'homme |
Philosophie | Differently of what Amnesty usually does, Babies focus on the positive side of the voluntary work. Which means the goal. Instead of showing the problems (with the weary terrible and shocking pictures) we go for the achievements - join Amnesty and you could help change things because making pressure (the main action of Amnesty) has more power than you think. |
Type de média | Télévision |
Longueur | |
Marché | Portugal |
Equipe créative | Marcelo Lourenço |
Equipe créative | PEDRO BEXIGA |
Producteur, agence | Viviane Castro |
Réalisateur | Rita Nunes |
Maison de production | Show Off |