Thiago Gueler
Creative Director at WE Agency
São Paulo, Brésil
Titre2breakthesilence
Agence
Campagne 2breakthesilence
Annonceur Fala Mulher
Marque Fala Mulher
Mise en ligneNovembre 2021
Secteur d'activité Associations caritatives, fondations, volontariat
Philosophie A woman is assaulted every 2 minutes. That means 720 victims per day in Brazil. A statistic which became an insight to create a 2 minute film with 720 different women.
An undertaking which made even greater impact through its original score. We invited a musician to watch the campaign film and to put herself in the place of the assaulted women.

Translating their pain through her cello, in a single take which combined diverse techniques. All aggression is a negative sensory experience.

And it was through sound that we placed the audience inside each scene of the film. 2breakthesilence. Silence kills the victims of violence. Because of this, music needs to go where words cannot reach.
Type de média Digital
Longueur
Directeur de création
Directeur de création associé
Directeur de création associé
Responsable de la production
Maison de production
Réalisateur
Sociéte de création sonore
Sound Designer
Sound Designer
Sound Designer
Sound Designer
Sound Designer
Sound Designer
Sound Engineer
Sound Engineer
Sound Engineer
Sound Engineer
Sound Engineer
Sound Engineer
Music Executive Producer
Music Executive Producer
Music Executive Producer
Producteur musical
Producteur musical
Producteur musical
Arrangeur
Arrangeur
Arrangeur
Compositeur de musique

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