Associação Fala Mulher and SBT do Bem - "Voice of Silence"

Agência We

Agência We São Paulo , Brésil

180

Titre	Voice of Silence
Agence	Agência We
Campagne	Voice of Silence
Annonceur	Associação Fala Mulher and SBT do Bem
Marque	Associação Fala Mulher and SBT do Bem
Mise en ligne	Octobre 2023
Secteur d'activité	Violence domestique, agressions sexuelles
Synopsis	The numbers of violence against women increase every year in the country. However, the reporting of such crimes is inversely proportional for different reasons: fear, shame, as well as lack of information and access to official support channels. With this in mind, the Fala Mulher Association and SBT do Bem launched the "Voice of Silence" project. Created by We, the initiative brings the concept "When a woman suffers in silence, someone else speaks for her". Throughout the campaign, the idea is to show that reporting is the best way to give victims back control of the narrative and end the cycle of violence.
Type de média	Télévision
Longueur	60 seconds
Plus d'info	https://www.falamulher.ong.br/
Creative Vice President	Armando Araujo
Directeur de création	Thiago Gueler
Directeur de création associé	Paulo de Almeida
Directeur de création associé	Otávio Mastrogiusepe
Directeur artistique	Jones Stecca
Directeur artistique	Paulo de Almeida
Conception / rédaction	Paula Capobianco
Conception / rédaction	Otávio Mastrogiusepe
Conception / rédaction	Armando Araujo
Maison de production	Santeria Filmes
Photographe	Marcos Lopes
Audio	Quiet City Music + Sound
Advertising Agency	Agência We