| Philosophie | Serviceplan Middle East has partnered with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Dejavu to create One Summer Isn’t Enough. The landmark seasonal campaign has launched across 12 markets under the Experience Abu Dhabi destination brand, with a series of vibrant and light-hearted films that showcase Abu Dhabi as the best place to experience summer. Global travellers are increasingly setting their sights on Abu Dhabi for the summer season. With a diverse range of indoor experiences, unmissable events and unbeatable summer offers, there’s never been a better time to discover Abu Dhabi during the warmer months. Whether travellers are looking for experiences that inspire, excite, or restore, Abu Dhabi has it all – and during the summer months, the emirate’s wide range of indoor attractions will ensure that visitors stay cool and comfortable. As the new campaign shows, there is simply so much to do in Abu Dhabi that ‘One Summer Isn’t Enough’. A roster of exciting films, produced by Dejavu, showcase the vast array of summer activities in Abu Dhabi, with something for everyone. Whoever the visitor, whatever their dream holiday entails, there is always more for them to do in Abu Dhabi. The first phase saw the launch of a global campaign as well as films across various international markets, including China, India, Europe, and the GCC. The second brought in A-list celebrities as destination ambassadors for Abu Dhabi. One film features Bollywood superstar Ranveer Singh and his father on a family trip to explore Abu Dhabi’s attractions, while the next phase shows Egyptian icons Ahmed Helmy and Mona Zaki on an Abu Dhabi summer getaway of their own. Abu Dhabi’s ‘One Summer Isn’t Enough’ campaign is complemented by unbeatable offers for the summer season, meaning there’s never been a better time to book a trip to the emirate. Until the end of September, visitors can benefit from special promotions such as the new Summer Pass, offering savings across a range of attractions and restaurants. Families will love the Kids Go Free offer, where for each paying adult, one child can enjoy a complimentary stay at the hotel, free access to thrilling theme parks, and delicious meals at no extra cost. To make the most of a visit to Abu Dhabi, with the Stay More, Pay Less offer, guests can enjoy a free night's stay when booking a four- night package, or two free nights when booking a seven-night package. |