Titre | Maria |
Agence | Different |
Campagne | Pixel Portraits |
Annonceur | ACRA |
Marque | ACRA |
Mise en ligne | Février 2022 |
Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
Synopsis | Starting with data about human trafficking, the campaign uses a very powerful visual expedient: pixelating some female portraits of woman victims of slavery in the same corresponding percentage of their dramatic situation: if 70% of victims are women, then 70% of their face has been pixelated. This will be the most effective way to witness the progressive loss of identity. |
Type de média | Etude de cas |
Longueur | |
General Manager | Luca Cavalli |
Responsable de la création | Francesco Guerrera |
Directeur média | Fabio Rizzolini |
PR Director | Simone Contini |
Production Director | Giorgia Favaretto |
Directeur de création associé | Veronica Maggi |
Directeur de création associé | Roberto Ferrario |
Infographiste | Stefania Masiero |
Motion Graphics Designer | Federica Schirru |
Event Manager | Alessandro Rizzardi |
Directeur de la production | Diego Donetto |
Photographe | Stefano Rosselli |