Titre | Black Salary Friday |
Agence | Leo Burnett Tailor Made |
Campagne | Black Salary Friday |
Annonceur | Instituto Identidades do Brasil (ID_BR) |
Marque | Instituto Identidades do Brasil (ID_BR) |
Date de première diffusion/publication | 2019 |
Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
Philosophie | In Brazil, black worker’s salary is 47% lower than white ones. The Black Awareness Day and Black Friday happen in the same week. How to draw attention to racial equality when everybody is thinking about discounts? ID_BR (Brazil’s Identities Institute), a NGO for black rights, launched the Black Salary Friday campaign. A fictitious promotion offering a 47% discount when hiring a black person. We spread banners and videos announcing the sale. By clicking the offer, people discover how bad is the situation of black workers in Brazil. |
Type de média | Digital |
Longueur | |
Concepteur / rédacteur | Fabio Nagano |
Concepteur / rédacteur | Filipe Medici |
Concepteur / rédacteur | Renato Ramalho |
Concepteur / rédacteur | Rafael Fagundes |
Agency Production Director | Maria Fernanda Moura |
Agency Producer | Carol Araujo |
Editor | Matheus Basilio |
Account Lead | Fabio Brito |
Chef de groupe | Caio Rosario |
Media Vice President | Andrea Hirata |
Planning | Tiago Lara |
Digital Project Lead | Denis Gustavo |
Digital Project Manager | Pedro Rais |
Digital Planner | Katia Rosa |
Content Director | Andreza Aguiar |
Client | Luana Genot |
Audio Production Company | S de Samba |
Responsable de la création | Marcelo Reis |
Creative Vice President | Wilson Mateos |
Directeur artistique | André Rival |
Directeur artistique | Claudio Junior |
Directeur artistique | Marcela Jardini |
Directeur artistique | Breno Ribeiro |
Production Company | S de Samba |