Titre | SportsCenter Emoji-Fied |
Agence | Leo Burnett Tailor Made |
Campagne | SportsCenter Emoji-Fied |
Annonceur | Samsung |
Marque | Samsung Galaxy S9 |
Date de première diffusion/publication | 2019 |
Secteur d'activité | Téléphones mobiles & tablettes |
Philosophie | Samsung launched the Galaxy S9 smartphone with an innovative app that transforms anyone into a personalized emoji. To show this innovation, we had an intervention on ESPN's SportsCenter and transformed the anchors into emojis. Live. In other words, for the first time ever, the most-watched sports program in the world was presented by emojis. An innovative way for Samsung to launch a product in an entertaining way. |
Type de média | Digital |
Longueur | |
Account Manager | Raphael Chiorino |
Responsable de la création | Marcelo Reis |
Directeur artistique | Breno Ribeiro |
Directeur artistique | Ivan Loos |
Production Company | Animuz |
Media Placement | ESPN |
Creative Vice President | Wilson Mateos |
Creative Director | Pedro Utzeri |
Creative Director | Vinicius Stanzione |
Concepteur / rédacteur | Fabio Nagano |
Concepteur / rédacteur | Henrique Zirpoli |
Agency Producer | Dudi Ciampolini Bourroul |
Editor | Chrystian Danucalov |
Monteur | Jack La Noyée |
Monteur | Matheus Basilio |
Account Lead | Fabio Brito |
Account Director | Mariana Nunes |
Client | Loredana Sarcinella |
Agency Production Director | Maria Fernanda Moura |
Media Vice President | Andrea Hirata |
Media Director | Heloisa Goldman |
Media Manager | Alexandre Suzuki |
Media | Thais Miranda |