Responsable de la publicité (annonceur)
at
Roto Moulders & Ogilvy Africa
| Titre | Lesso Lessons |
| Agence | Ogilvy Africa |
| Campagne | Lesso Lessons |
| Annonceur | Ministry of Health Kenya & Roto Tanks |
| Marque | Ministry of Health Kenya & Roto Tanks |
| Date de première diffusion/publication | 2022 / 3 |
| Secteur d'activité | Autres industries manufacturières |
| Synopsis | Leading Water tanks manufacturer Roto Tanks, the Ministry of Health Kenya, and Ogilvy Africa have partnered on a project aimed at educating young mothers in rural parts of East Africa on how to combat malnutrition in children 2 and under. "Lesso Lessons" aims to use traditionally patterned fabric garments called "lessos" — which are commonly used as slings by women to carry their babies on their backs as they work — to educate young Kenyan mothers in rural areas on proper postnatal nutritional care. The campaign makes use of creative and design thinking to tackle this seemingly ever-present issue in a way that seamlessly fits into Kenyan women’s lives. Along with input from healthcare professionals, the team adapted over 1 million data points from some of the most recent studies on postnatal nutrition during the design process to make the utility relevant to the region. |
| Type de média | Relations collectivités |
| Longueur | |
| Plus d'info | https://ogilvy.africa/work/lesso-lessons/ |
| Direction commerciale/Conseil client | Maria Truter |
| Direction commerciale/Conseil client | Irene Wachira |
| Direction commerciale/Conseil client | Vanencia Otieno |
| Direction commerciale/Conseil client | Susan Wanjiku |
| Direction commerciale/Conseil client | Daniel Okoth |
| Direction commerciale/Conseil client | Margeret Ngenye |
| Direction commerciale/Conseil client | Rose Ngina |
| Direction commerciale/Conseil client | Alex Simitta |
| Producteur, agence | Newton Thairu |
| Responsable de la publicité (annonceur) | Heril Bangera |
| Responsable de la publicité (annonceur) | Sonia Bangera |
| Directeur de création | Alex van Niekerk |
| Directeur de création | Maurice Wangalachi |
| Directeur de création | Shounak Guhatakurta |
| Directeur de création | Keenan Mulvaney |
| Directeur de création | Shashank Jha |
| Directeur de la création | Yash Deb |
| Maison de production | Fluid Films |
| Illustrateur | Shilpi Deb |
| Illustrateur | Poorva Shingre |
| Stratégie | Vikas Mehta |
| Concepteur / rédacteur | Samson Muigai |