| Titre | ANAL SEX |
| Brief | Durex breaks down the myths of sexuality for 15-21 years old that no longer use condoms for their first sexual encounters.Co-created with influencer Romy, the campaign is presented as a filmed social experiment, where participant, members of Romy’s community, must answer raw questions about their sexuality and first times.Film series made of 4 episodes, the program provides answers to questions young people have about sex and its practices by collecting authentic, uninhibited testimonial. The 4 episodes discuss topics like vaginal penetration, oral sex, anal sex and masturbation. Influencer Romy brings her own perspective, in an educational, playful and of course, inclusive way. |
| Agence | DENTSU CREATIVE |
| Campagne | Sex for Real |
| Annonceur | Reckitt Benckiser |
| Marque | Durex |
| Mise en ligne | Novembre 2022 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Synopsis | Durex is a condom brand of the Anglo-Dutch group Reckitt Benckiser.The Durex brand name comes from a marketing concept that presents three main qualities that a condom should have: DUrability, REliability and EXcellence. |
| Type de média | Film Web |
| Directeur artistique | Emmanuel Bougneres |
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