Santé Publique France - "A letter to myself - Board"

DENTSU CREATIVE

DENTSU CREATIVE Paris, France

1051

Titre	A letter to myself - Board
Agence	DENTSU CREATIVE
Campagne	A letter to myself
Annonceur	Santé Publique France
Marque	Santé Publique France
Date de première diffusion/publication	2021 / 12
Secteur d'activité	Santé publique, hygiène et sécurité
Synopsis	In the 80’s, a positive HIV test meant the end of your life. Thanks to treatments available today, a person who is HIV-positive can live a full and healthy life without transmitting the virus. But people’s perceptions still haven’t evolved, causing everyday discrimination and reluctance to get tested. Letter To Myself is a film that aimed to change perceptions, by following Nicolas, Andréa and Christine going back in time to the day they found out they were infected, so they could tell their younger selves how vibrant their lives would become. They were invited to write a letter to themselves and read it in front of a camera. To make it an immersive experience, an image of their younger self was projected and animated with the use of AI.
Type de média	Etude de cas
Longueur	133 seconds
Directeur Général	Cécile Bitoun
Directeur de création	Emmanuel Bougneres
Concepteur / rédacteur	Damien Lebreuilly
Directeur artistique	Allan Huon
Directeur de clientèle	Daniel Dasse
Chef de projet	Élodie Roblin
Planneur stratégique	Marion Mondoloni