Les meilleures pubs alcool du mois : Jul 8, 2022

Brazil’s street basketball culture is under attack by the 21% increase in the real estate market. Budweiser seeks to end the destruction of street courts by creating a campaign where these courts are made into art. This spot won 2 Bronze Lions at Cannes 2022.

Bombay Sapphire, using the process of creating the largest NFT in the world, brings together the inspiration of 15k people. This spot shows the process occuring throughout a digital art event on Instagram live. Bombay Sapphire shows how it all came together to create art for everyone by everyone.

This trailer from Smirnoff shows off Chicago’s drag culture, specifically during pride. Showing the creativity and connectivity that comes from drag culture in the city.

Budwieser realized it is very common that streamers and gamers use music in the background during streams. This spot brings attentions to this and shows a new way for streamers to use music without getting copywrite banned called the "Royalty Free Bot”, which connects up and coming artists with streamers. This campaign won 2 Sliver Lions at Cannes 2022.

Coors Light uses this spot to encourage young people to get vaccinated by appealing to dating culture in younger generations. They did so by opening a real salon offering for customers a vax, wax, and Coors light beer. Oh My!

This spot from Carling Black Label brings attention to the real experiences of abuse survivors in South Africa. By adding body armour to wedding dresses they create "the dresses we wish we never had to make” but 1 in 3 women need. This campaign won a Gold Lion and a Bronze Lion at Cannes 2022.