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Les meilleures productions et réalisateurs de publicités du mois.
1
Omar Jones - 2024 Live in Levi’s® campaign: The floor is yours.
The Floor is Yours heralds first work from TBWA\Chiat\Day since winning creative and social duties. Directed by Omar Jones, the video is choreographed by Sherrie Silver and is set to an as-yet-unreleased Kaytranada track.
| Titre | 2024 Live in Levi’s® campaign: The floor is yours. |
| Agence | TBWA\Chiat\Day Los Angeles |
| Campagne | 2024 Live in Levi’s® |
| Annonceur | Levi Strauss & Co. |
| Marque | Levi's |
| Date de première diffusion/publication | 2024 / 3 |
| Secteur d'activité | Vêtements |
| Slogan | The floor is yours. |
| Type de média | Télévision |
| Longueur | |
| Réalisateur | Omar Jones |
| Directeur de la photo | Todd Martin |
| Choreography | Sherrie Silver |
| Habilleuse / styliste | Bee Diamondhead |
| Monteur | Adam Robinson |
| Director | Omar Jones |
| Choreographer | Sherrie Silver |
2
Sam Walker - Everyday
Interesting new work for Avios directed by Sam Walker through Pulse Films. The video has normal folk quietly e-foil surfing along through their day, as they head to the holiday of their dreams.
| Titre | Everyday |
| Agence | Uncommon Creative Studio |
| Campagne | Everyday |
| Annonceur | IAG |
| Marque | Avios |
| Date de première diffusion/publication | 2024 / 3 |
| Secteur d'activité | Transports aériens, routiers & maritimes, chemins de fer |
| Type de média | Télévision |
| Longueur | |
| Marché | Espagne |
| Maison de production | Pulse Films |
| Montage | Final Cut |
| Réalisateur | Sam Walker |
| Producteur exécutif | Chris Harrison |
| Producteur | John Bannister |
| Directeur de la photo | Daniel Voldheim |
| Production Service Company | Palma Pictures |
| Service Producer | Cat Isakson |
| Post production | Rascal |
| VFX Supervisor | Gareth Brannan |
| VFX Supervisor | Andrew ‘Barnsley’ Wood |
| VFX Creative Director | Gareth Brannan |
| 2D Lead | Andrew Wood |
| 2D Lead | John Thornton |
| 2D Artist | Holly McLean |
| 2D Artist | Ben Stonehouse |
| 2D Artist | Andy Brown |
| 3D Artist | Adam Ahlgren |
| VFX/Post Production | StereoColour |
| Executive Post Producer | Colin Oaten |
| Responsable de la production | James Beck |
| Coloriste | James Bamford |
| Color Producer | Jai Durban |
| Monteur | Joe Guest |
| Assistant Monteur | Matt Gabzdyl |
| Music / Sound Design | King Lear |
| Sound Designer | Jack Sedgwick |
| Musique | Native Music |
| Music Supervision | Dan Neale |
3
Rich Lee - Assume That I can
Impactful, exceptional work from Small in New York that challenges every perception of people with Down Syndrome. Directed by Rich Lee through Indiana Production Company.
| Titre | Assume That I can |
| Agence | Small |
| Campagne | Assume That I can |
| Annonceur | CoorDown |
| Marque | CoorDown |
| Date de première diffusion/publication | 2024 / 3 |
| Secteur d'activité | Associations caritatives, fondations, volontariat |
| Synopsis | Our negative assumptions about people with Down syndrome can lead us to treat them in such a way that these assumptions become reality. In sociology, this is called a ‘self-fulfilling prophecy’. Why not reverse our perspectives? If we have positive assumptions about people with Down syndrome, we'll give them more opportunities in their schools, workplaces, relationships and activities. And maybe these positive assumptions will become reality. |
| Type de média | Film Web |
| Longueur | |
| Directeur de la création | Luca Pannese |
| Directeur de la création | Luca Lorenzini |
| Directeur de création | Paolo Montanari |
| Directeur Général | Alberto Scorticati |
| Responsable de budget agence | Chiara Guadagnini |
| Réalisateur | Rich Lee |
| DP | Christopher Probst |
| Producteur exécutif | Karim Bartoletti |
| Senior Producer | Silvia Bergamaschi |
| Assistant Producer | Luca Bettinetti |
| Monteur | Luca Angeleri |
| Maison de production | Indiana Production Company |
| Assistant Réalisateur | Andrew Coffing |
4
Niall O'Brien - For All
First work from TBWA since winning Irish telecoms company Eir's account, that brings a fresh, modern feel to the brand.
| Titre | For All |
| Agence | TBWA\Dublin |
| Campagne | For All |
| Annonceur | eir |
| Marque | eir |
| Date de première diffusion/publication | 2024 / 3 |
| Secteur d'activité | Télécommunications |
| Synopsis | A brand new campaign for eir created by TBWA launches this week. The first work to emerge since the agency was appointed (as BBDO Dublin) following a creative review last October. “For All”—eir’s new brand platform—positions the company as a progressive brand for a modern Ireland. The repositioning follows hot on the heels of a behind-the-scenes brand transformation involving a €1.2 billion investment in Ireland’s infrastructure, a transformative journey on systems and processes to make customer experiences simple, easy, and seamless across all channels and touchpoints, as well as a renewed focus on innovation. |
| Type de média | Télévision |
| Longueur | |
| Agency | TBWA\Dublin |
| Directeur de création | Robert Boyle |
| Directeur de création | Eoin Conlon |
| Directeur de la création | Shane O”Riordan |
| Head of Strategy | Paul Fisher |
| Directeur des Stratégies | Ronan Jennings |
| Président | Diane McArter |
| EP | Jay Wakefield |
| DP | Piers McGrail |
| Editorial | Gramercy Park Studios |
| Senior Editor | Ruth Hegarty |
| Assistant Monteur | Simon Hargood |
| Coloriste | Gary Curran |
| Post | William Milton |
| Production Supervisor | William Milton |
| Musique | Bicep Productions |
| Music Supervision | John McCallion |
| Son | Scimitar Sound |
| Sound Engineer | Dean Jones |
| Owner | Dean Jones |
| Finishing | Motherland |
| Production | Anthony Mccaffery |
| Head of Content Production | Jess Derby |
| Client Director | Sinead Lee |
| Directeur de clientèle | Conor Glennon |
| Responsable de budget agence | Aine Neenan |
| Producteur exécutif | Anne DePree |
| Producteur | Joshua Casey Smith |
| Réalisateur | Niall O'Brien |
| Senior Producer | Alex Plantin |
| Colorisation | Outer Limits Post Production |
| Photographe | Rich Gilligan |
5
Kendra Koh - Bread and Better
‘Bread and Better’ features young talents from the region including Hong Kong singer-songwriter, Gareth.T; Hong Kong singer, actor and member of boy band Mirror, Keung To; and Singaporean singer-songwriter, Gentle Bones (Joel Tan). Directed by Kendra Koh through Emergent.
| Titre | Bread and Better |
| Agence | TBWA\Singapore |
| Campagne | Grow Your Wealth |
| Annonceur | HSBC |
| Marque | HSBC |
| Date de première diffusion/publication | 2024 / 2 |
| Secteur d'activité | Services bancaires, investissements, services boursiers |
| Philosophie | ‘Bread and Better’ features young talents from the region including Hong Kong singer-songwriter, Gareth.T; Hong Kong singer, actor and member of boy band Mirror, Keung To; and Singaporean singer-songwriter, Gentle Bones (Joel Tan). The song and music video aim to inspire audiences to rise above their challenges and pursue their life goals. Part of the new ‘Grow Your Wealth’ campaign designed to foster the financial confidence of millennials through approachable personal finance content, ‘Bread and Better’ is created by HSBC Singapore with TBWA\Singapore, record label company Warner Music’s affiliates , and three of the hottest rising artists in the region – Gentle Bones from Singapore, Gareth Tong – also known as Gareth. T, and Keung To from Hong Kong. The music video is available on HSBC Singapore’s YouTube channel and has garnered more than 1.7 million views in just one month after it went live. Behind the beats and beyond the lyrics – hear straight from the artists as they lay it all bare with their personal financial struggles and journey towards achieving their dreams through a series of rapid-fire questions. Today, more than 50% of Singaporeans are interested and invested in growing their wealth, but a knowledge gap remains due to barriers, such as lack of trusted sources of information to guide them, and platforms not providing enough insights and content to direct their investment decisions (SJP Asia Study, 2023). Based on this insight, HSBC Singapore and TBWA\Singapore launched a three-episode social content series where the art of bread-baking meets financial mastery – and the 2nd installment of the bank’s ‘Grow Your Wealth’ campaign in Singapore. This social media series features Gen, Founder of Sourbombe Artisanal Bakery, and local business entrepreneur Andrea Chong, as they both exchange a series of recipes on how to bake like a pro in the kitchen, and bank like an expert at home by growing one’s wealth with HSBC Singapore. More than just a bread-making demonstration, ‘Get This Bread’ is a blend of entertainment and education where baking bread is used as an unexpected analogy to discuss investing and building wealth. In the series, insightful parallels in the world of investing are drawn to the art of baking, demonstrating how rewarding it is to work towards financial goals. |
| Type de média | Vidéoclip |
| Longueur | |
| Label | Warner Music Asia |
| Label | Warner Music Hong Kong |
| Label | Warner Music Singapore |
| Music Publishing | Edward Music Publishing |
| Label | Gentle Bones |
| Label | Overthinker |
| Music Video Director | Kendra Koh |
| Maison de production | SixToes.TV |
| Maison de production | Emergent Films |
| Associate Creative and Technology Director | Liam Annis |
| Responsable de la publicité (annonceur) | Becky Yeung |
| Senior Strategy Director | Michèle Bouquet-Kumble |
| Responsable de la publicité (annonceur) | Alice Fok |
| Responsable de la publicité (annonceur) | Flora Chan |
| Réalisateur | Kendra Koh |
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