Insights: The Cutting Edge of Advertising tag: innovation

Insights: The Cutting Edge of Advertising tag: innovation - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Christmas campaigns with an innovative twist

par Mark Tungate on 14 December 2023

Once upon a time, the festive season was a purely analogue affair. Logs on the fire, gifts under the tree. Today, of course, it’s taken on some digital aspects...Here are a few innovative and digital projects with a sprinkle of tinsel. lire plus

Luring us back to culture

par Mark Tungate on 14 November 2023

Screens are an easy diversion. Our smartphones sit beside us throughout the day: at work, at mealtimes, in the evening. Picking up a book or visiting a museum feels increasingly like an effort. But bookstores, libraries and cultural institutions are fighting back – often, ironically, using digital media. lire plus

"At least for now, imaginations still require human ingenuity and experience": Dave Sonderman, The Shipyard

on 21 July 2023

While AI won’t displace the most valuable aspect of creative talent, mastering it helps creatives be even more valuable by increasing the breadth and speed of crafting client-ready creative ideas. lire plus

Speaking out against censorship

par Philippe Paget on 15 May 2023

Fake news, propaganda around the war in Ukraine, the danger that AI will rewrite history: perhaps more than ever, the truth is under threat. So it’s no surprise that, around the world, charities, the media and agencies have spoken up to defend the truth and decry censorship. lire plus