Interviews de la communauté publicitaire

Retrouvez les esprits les plus créatifs, les dirigeants d'agences de communication et leurs clients.

Découvrez les interviews de créatifs, dirigeants d'agence et annonceurs

Interviews à la une

Perspectives 24 April 2024

Dana Arnett, VSA Partners: "At our best, the stories we create aren’t just memorable; they are influential."

An experienced leader in design and policymaking, Dana Arnett of VSA Partners chats with us about opportunities for agencies to aid clients in... lire plus

TOPIC: VSA Partners, Sustainability, greenwashing, Sustainable messaging, Green practices

Perspectives 23 April 2024

Concha Santiago, Ogilvy Madrid: "Advertising agencies need to help brands create value, not just avoid harm."

Concha Santiago, Head of Strategy at Ogilvy Madrid, shares her views on the role of advertising in climate change and its power to bring positive... lire plus

TOPIC: Sustainability, greenwashing, Sustainable messaging, Green practices, Ogilvy Spain

Perspectives 22 April 2024

Kimberlee Wells, Sustain by TBWA: "Sustainability needs to start with real action not ads."

Kimberlee Wells, Global Practice Lead at Sustain by TBWA and CEO at TBWA\Melbourne, speaks on using education and creativity to bring about... lire plus

TOPIC: TBWA\Melbourne, Sustainability, greenwashing, Sustainable messaging

Exclusive Point of View 30 January 2023

La RSE et l’ARPP : déjà une longue histoire (article sponsorisé)

En mars 2021, l’Autorité de régulation professionnelle de la publicité (ARPP) a pris 5 engagements pour renforcer l’efficience de la régulation... lire plus

TOPIC: rse, Visions, ARPP, greenwashing, article sponsorisé

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