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Consultancy SCOPEN expects 2023 to be an active year for agency reviews, on the heels of post-Covid recalibration in client-side marketing strategy and operation
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Industry consultants SCOPEN have their roots in Spain and a wide global reach serving brands in Latam, parts of Europe, Asia and South Africa.   lire plus

TOPIC: Search Consultant, SCOPEN, Marketing consultants, Research, Agency Growth

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Making the world greener, one campaign at a time

Making the world greener, one campaign at a time

By India Fizer

on Apr 22, 2024

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For young talent, advertising still has the power of attraction

For young talent, advertising still has the power of attr...

By Mark Tungate

on Apr 19, 2024

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Shilpa Sinha, McCann: “The industry is attractive because it openly welcomes people from diverse backgrounds”

Shilpa Sinha, McCann: “The industry is attractive because...

By Mark Tungate

on Apr 18, 2024

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Mary Hargreaves, Lancaster University: “Our students feel that advertising is a career they will enjoy”

Mary Hargreaves, Lancaster University: “Our students feel...

By Mark Tungate

on Apr 17, 2024

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Bas Korsten, VML: “The ability to make a real world impact through advertising is bigger than it’s ever been”

Bas Korsten, VML: “The ability to make a real world impac...

By Mark Tungate

on Apr 16, 2024

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