| Titre | Dad |
| Titre (langue originale) | Papà |
| Agence | Ogilvy Italy |
| Campagne | Dad |
| Annonceur | Wind |
| Marque | Wind |
| Date de première diffusion/publication | 2014 / 9 |
| Secteur d'activité | Télécommunications |
| Synopsis | The film tells the story of a man who decides to leave the city where he lives (London) to go to find his father who he has not seen for some time. He makes a conscious decision not to speak to him over the phone or by email. Because when the heart needs to speak, technology falls silent. A universal and very current theme: in recent years the potential consequences of increasingly pervasive technology in people’s lives and affections has been vigorously debated. With this gesture Wind does not withdraw from the debate, quite the opposite, it stands closer than ever to the people and their real feelings. |
| Philosophie | This is not a spot; it is not traditional advertising. For this project Wind and Ogilvy & Mather have created a short film to tell a story with an unexpected point of view on communication between people. A brief, poignant and honest film that tells us that, sometimes, using technology to communicate is not everything. Sometimes, there are things we cannot - or do not want to - say over the phone or via a screen: we have to communicate close up, facing each other, eye to eye. Wind is aware of this, demonstrating that it knows us very well, and takes a respectful and courageous step back which we can only appreciate. |
| Type de média | Télévision |
| Longueur | |
| Bande son | To build a home |
| Musique | Cinematic Orchestra |
| Responsable de la création | Giuseppe Mastromatteo |
| Responsable de la création | Paolo Iabichino |
| Directeur de création | Giordano Curreri |
| Directeur artistique | Giordano Curreri |
| Directeur de création | Marco Geranzani |
| Concepteur / rédacteur | Marco Geranzani |
| Responsable client | Silvia Sgarbi |
| Directeur de clientèle | Ethiopia Abiye |
| Producteur, maison de production | Francesca d'Agostino |
| Post production | Corte 11 |
| Post-Production audio | Top Digital |
| Maison de production | Mercurio Cinematografica |
| Producteur exécutif | Francesco Pistorio |
| Producteur, maison de production | Danielle Joujou |
| Réalisateur | Giuseppe Capotondi |
| Directeur de la photo | Tat Radcliffe |
| Monteur | Guido Notari |
Plus de réalisations
VOIR TOUSWater is always a good shout
- MARQUE:
- Jameson
- AGENCE:
- TBWA\Dublin
Sip a little slower
- MARQUE:
- Jameson
- AGENCE:
- TBWA\Dublin
Bar the excuses
- MARQUE:
- Jameson
- AGENCE:
- TBWA\Dublin
Make it a single
- MARQUE:
- Jameson
- AGENCE:
- TBWA\Dublin
Take it Handy
- MARQUE:
- Jameson
- AGENCE:
- TBWA\Dublin
Goat Camp
- MARQUE:
- Gatorade
- AGENCE:
- TBWA\Chiat\Day Los Angeles
The Reindeer Princess
- MARQUE:
- Esso
- AGENCE:
- adam&eveDDB