| Titre | Couple 4 |
| Agence | Rothco, part of Accenture Song |
| Campagne | Shred of Decency |
| Annonceur | Rothco/Daintree |
| Marque | Rothco/Daintree |
| Date de première diffusion/publication | 2015 / 4 |
| Secteur d'activité | Lutte contre l'exclusion et la discrimination |
| Philosophie | When ROTHCO and Daintree discovered that sections of the No Campaign were producing these materials and spreading lies, they put their heads together and came up with a new product called ‘A Shred of Decency’ – confetti made from 100% recycled lies. |
| Problème | Almost two years in the making, the referendum on the legalisation of same-sex marriage in Ireland will take place on 22 May 2015. United in their beliefs, ROTHCO has joined forces with Daintree Paper, (a stationery shop on Camden Street, Dublin), in order to get the positive message for marriage equality out into the world. There has been tense debate between the Yes and No camps in the run up to the referendum. Notably, elements of the No Campaign have stirred up controversy by spreading flyers which contain factually incorrect statements such as, “They [homosexuals] will contract cancers earlier in life.” |
| Type de média | Presse & publications |
| Producteur, agence | Jessica Derby |
| Directeur artistique | Stephen Rogers |
| Concepteur / rédacteur | Shane O'Brien |
| Responsable de budget agence | Sarah McGann |
| Producteur | Jessica Derby |
| Producteur, agence | Stevi Russel |
| Directeur de la création | Alan Kelly |
| Producteur | Stevi Russel |
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