| Titre | #NotAJoke |
| Agence | MullenLowe U.S. |
| Campagne | #NotAJoke |
| Annonceur | Change the ref |
| Marque | Change the Ref |
| Mise en ligne | Janvier 2021 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Synopsis | Manny and Patricia Oliver lost their son Joaquin in the Parkland school shooting last year. Ten months later, disgraced comedian Louis CK made a joke about the Parkland victims. Manny Oliver responded with this stand-up set of his own, using dark humor to prove the deadly serious point that his son is not to be used as anyone’s punchline. |
| Type de média | Film Web |
| Responsable de la création | Mark Wenneker |
| Directeur de la création | Tim Vaccarino |
| Directeur de la création | Dave Weist |
| Directeur de la création | Scott Hayes |
| Vice President (VP) | Adam Calvert |
| Directeur de création | Adam Calvert |
| Vice President (VP) | Bill Knight |
| Directeur de création associé | Bill Knight |
| Concepteur / rédacteur | Adam Cote |
| Executive Director of Integrated Production | Lisa Setten |
| Senior Producer | Jacob Vogt |
| Business Affairs Manager | Maria Rougvie |
| Studio Director | Bob Hunter |
| Layout Artist | Erinn Scammon |
| Director of Global Communications | Suzanne McGee |
| Vice President (VP) | Courtney Calvert |
| Directeur de clientèle | Courtney Calvert |
| Senior Account Executive | Shannon Keane |
| Senior Social Strategist | Jimmy George |
| Réalisateur | Jessica Phearsome |
| Executive Content Producer | Aubrey Hayden |
| Content Producer | Abbey Daniel-Green |
| Videographer | Adam DePalma |
| Monteur | Ryan Dight |
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