Change the Ref x March for Our Lives - "The Shotline"

MullenLowe U.S.

MullenLowe U.S. New York, Etats-Unis

1521

Cette création fait partie de la Collection Act Responsible

Marque: Change the Ref x March for Our Lives
Pays: Etats-Unis

Annonceur: Change the Ref x March for Our Lives

Titre	The Shotline
Agence	MullenLowe U.S.
Campagne	The Shotline
Annonceur	Change the Ref x March for Our Lives
Marque	Change the Ref x March for Our Lives
Date de première diffusion/publication	2024 / 2
Secteur d'activité	Santé publique, hygiène et sécurité
Synopsis	Guns are now the leading cause of death among children for the third consecutive year, sparing almost no neighborhood and falling particularly hard on Black and brown communities. And yet, politicians continue to offer their thoughts and prayers and make excuses. Today, parents, survivors, and advocates for gun safety will launch The Shotline (theshotline.org), an automated platform and campaign that uses artificial intelligence to re-create the voices of innocent victims of gun violence so they can share, in their own voices, the harrowing details of how they were killed. Each victim’s personal message will be sent as a phone call directly to lawmakers, again and again, to force them to confront the toll their inaction has taken. Led by Change the Ref and March For Our Lives, The Shotline uses audio provided by victims’ families and deep machine learning to create a computerized version of each victim’s voice. Last year, more than 40,000 people lost their lives to guns, but they will not remain silent. Lawmakers will receive detailed calls from victims like Marjory Stoneman Douglas High School senior Joaquin Oliver,
Type de média	Film Web
Longueur	76 seconds
Agence créative	MullenLowe U.S.
Directeur de la création	Tim Vaccarino
Concepteur / rédacteur	Annie Turner
Concepteur / rédacteur	Nick Gonzales
SVP	Courtney Calvert
Executive Content Producer	Hadas Grossman - VP
Executive Content Producer	Aubrey Hayden
Producteur exécutif	Gillian Blain
Producteur	Briana Hemphill
Producteur exécutif	Courtney Coyne
Digital	Courtney Coyne
Création d'image	Ryan Dight
SVP	Kelly Burke
Directeur exécutif	Kelly Burke
Public Relations	Kelly Burke
Directeur des Stratégies	Ellie Gogan-Tilstone
Directeur des Stratégies	Jules Tilstone
Producteur exécutif	Jake Loonan
Directeur artistique	Tucker Stosic
Concepteur / rédacteur	Jack Loftus
Concepteur / rédacteur	Kieran Murray
Head of Design	Joao Paz
Designer	Christian Meissner
Directeur artistique	Tucker Stosic
Motion/Design	Jeong Lee
Concepteur / rédacteur	Jack Loftus
Chef de projet	Victoria Stosic
Concepteur / rédacteur	Kieran Murray
Content Producer	Joe Piro
Head of Design	Joao Paz
Monteur	Rach LaMantia
Designer	Christian Meissner
Maison de production	Edisen
Motion/Design	Jeong Lee
Sound Designer	Fredrik Lekman
Chef de projet	Victoria Stosic
Sound Designer	Niklas Lindh
Content Producer	Joe Piro
Monteur	Rach LaMantia
Maison de production	Edisen
Sound Designer	Fredrik Lekman
Sound Designer	Niklas Lindh