Smirnoff Ice Double Black With Guarana - "Explore the Night"

J. Walter Thompson Cape Town

J. Walter Thompson Cape Town Cape Town, Afrique du Sud

3250

Titre	Explore the Night
Agence	J. Walter Thompson Cape Town
Campagne	Explore the Night
Annonceur	Brandhouse
Marque	Smirnoff Ice Double Black With Guarana
Date de première diffusion/publication	2014 / 10
Secteur d'activité	Cocktails préparés
Synopsis	JWT Cape Town was tasked with the challenge to conceptualise the marketing campaign and creative platform for Smirnoff Ice Double Black With Guaranathat would appeal to the tech-savvy, urban 20-something South African consumer, a campaign that embodies what it means to be young, up for anything and eager to embrace night-time adventures with a group of friends. The objectives of the campaign were to increase awareness and cultivate an emotional connection between consumers and the product (SIDBWG), without sounding, looking and feeling like every other brand targeting this consumer. Instead of telling consumers what's cool, what to do and where to go, the brand would rather showcase what our consumers were already doing, and enhance their night-time experiences.
Type de média	Film Web
Longueur	60 seconds
Plus d'info	www.explorethenight.com
Directeur de la création	Jonathan Lang
Directeur de création	Gareth Pretorius
Conception / rédaction	Jonathan Commerford
Directeur des Stratégies	Misti Watson
Client Services Director	Paul Grater
Directeur de clientèle	Larry Leyden
Agency	J. Walter Thompson MEA