| Titre | TD Coin Posters |
| Brief | To help parents talk to their kids about the value of saving, the agency created a first-of-its-kind interactive savings poster to distribute as a printed takeaway. The medium became the message, as each poster depicted a shape of something kids want to save for - a guitar, teddy bear, headphones and more. Each shape was made up of different coin-sized sockets for different denominations. The more kids filled in the sockets with coins, the more the shape took form, giving kids a visual understanding of the value and reward of saving money and making the whole experience more tangible. |
| Agence |
Leo Burnett Toronto
|
| Campagne |
TD Coin Posters
|
| Annonceur |
Dominion Bank
|
| Marque |
Coin Posters
|
| Mise en ligne | Novembre 2019 |
| Secteur d'activité | Services bancaires, investissements, services boursiers
|
| Synopsis | 84% of Canadians feel they have weak financial literacy skills. Research shows that the understanding of money begins at home and often at a young age. Unfortunately, while parents want their children to understand money, many (43%) feel hesitant talking about it with them, and many more (78%) feel they aren’t successful at teaching their kids about money. |
| Type de média |
Etude de cas
|
| Président |
Ben Tarr
|
| Responsable de la création |
Judy John
|
| Directeur de création |
Lisa Greenberg
|
| Directeur de création |
Chris Munnik
|
| Directeur de création |
Kerry Reynolds
|
| Rédacteur digital |
Dave Thornhill
|
| Designer/Art Director |
Dejan Djuric
|
| Developer |
Dan Purdy
|
| Developer |
Alex Dabic
|
| Producteur, agence |
Alex Postans
|
| Producteur print |
Gord Cathmoir
|
| Producteur print |
Kevin Stephen
|
| Producteur print |
Barry Durocher
|
| VP, Group Account Director |
Laurie Freeman
|
| Directeur de clientèle |
Brian Poleck
|
| Directeur de clientèle |
Genevieve Cote
|
| Chef de groupe |
Brandon Sellers
|
| Responsable de la stratégie |
Brent Nelson
|
| Planneur stratégique |
Shweta Bhatnagar
|
| Photographe |
Arash Moallemi
|
| Maison de production |
Flash Reproductions
|