Pizza Pizza - "Pizza Bank"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

1044

Marque: Pizza Pizza
Pays: Canada

Annonceur: Pizza Pizza

Titre	Pizza Bank
Agence	Zulu Alpha Kilo
Campagne	Fixed-Rate Pizza
Annonceur	Pizza Pizza
Marque	Pizza Pizza
Date de première diffusion/publication	2024 / 1
Secteur d'activité	Chaînes de fast-food & de restaurants
Synopsis	Pizza Pizza is celebrating a new year of its popular Fixed-Rate Pizza promotion in a way you might not expect: by transforming itself into a bank. Launching January 26th, the new campaign portrays Pizza Pizza as a fanciful new Pizza Bank, dedicated to helping Canadians get the best rates on their pizza. The campaign is promoting a new year of the Fixed-Rate Pizza, a four-topping XL pizza for a low price — $17.99 — that’s guaranteed not to increase all year. The new Fixed-Rate Pizza continues Pizza Pizza’s core brand belief that “Everyone Deserves Pizza” – keeping it more affordable for all pizza lovers, even as inflation and mortgage rates rise. The original Fixed-Rate Pizza launched in July 2022, letting Canadians “lock in” to a price on pizza that was guaranteed not to increase for 12 months. The promotion was so successful that the initial price guarantee was extended to 18 months, despite the rising cost of ingredients. To date, more than two million Fixed-Rate Pizzas have been sold. The campaign was also widely recognized for its creativity and effectiveness including winning three Effies in 2023.
Type de média	Télévision
Longueur	30 seconds
Agency	Zulu Alpha Kilo NY
Creative Chairman	Zak Mroueh
Responsable de la création	Brian Murray
Responsable de la création	Jenny Glover
Directeur de création	Michael Siegers
Directeur artistique	Michael Siegers
Directeur de création	Jonah Flynn
Concepteur / rédacteur	Jonah Flynn
Concepteur / rédacteur	Jackson Kemp
ACD	Ivan Mallqui
Directeur artistique	Ivan Mallqui
Responsable de budget agence	Alyssa Guttman
Responsable de budget agence	Alex Berube
Responsable de la publicité (annonceur)	Adrian Fuoco
Responsable de la publicité (annonceur)	Amber Winters
Responsable de la publicité (annonceur)	Adam Williamson
Responsable de la publicité (annonceur)	Raymond Luk
Responsable de la stratégie	Heather Segal
Directeur des Stratégies	Cameron Fleming
Producteur, agence	Jesse Brook
Agence Média	Media Experts
Maison de production	Suneeva
Réalisateur	Devon Ferguson
EP	Geoff Cornish
EP	Hannah Gill
Food Stylist	Nicole Young
Post	Zulubot
Maison de production	Zulubot
Monteur	Alain Elliott
Coloriste	Can Yuksel
Online Artist	Felipe Chaparro
Online Artist	Jeff Zablotny
Assistant Monteur	Adrian Gluvakovich
Media/Comms Team	Faebri Michetti
Media/Comms Team	MacKenzie McNevin
Media/Comms Team	Lily Lazzara
Media/Comms Team	Justin Gagnon
Media/Comms Team	Maria Gomez
PR Agency	spPR
DP	Grant Cooper
Producteur délégué	Mike Masters
Post production	Lena Hamady
Audio	Creighton Doane